Brighton ecommerce paid media, SEO and analytics agency with ISO 27001 certification
About Vixen Digital
Vixen Digital is a Brighton agency based at 11 Old Steine, founded in 2017 by Maggie Carroll, who leads paid media, and Sean Carroll, who serves as director. They started as a PPC shop, with SEO and analytics added in 2019 and an ecommerce specialism adopted from 2021. Ecommerce is now all they do, and they have around eleven staff, including Emina Demiri-Watson as head of digital marketing.
Their services fall into three groups. Paid media covers Google Ads, Shopping and Performance Max, plus Meta and TikTok catalogue ads. SEO covers product and category pages, technical crawl and architecture work, international and multilingual SEO, and visibility in AI answers. Analytics covers GA4 setup and audits, server-side tracking and attribution reporting. They hold Google Partner status and independently audited ISO 27001 and ISO 42001 certificates, which cover information security and AI management.
For a dental practice, the fit is limited. The current site has no healthcare, dental or local SEO service page, and their ideal client is an established online store already making sales. They once ran local PPC and SEO for small service businesses, such as a videographer who got better local rankings and an illustrator promoting workshops. A practice could still use their conversion tracking and Google Ads skills, especially a group selling products or treatment plans online, but should confirm that the team will take on a local clinic.
Published proof centres on retail brands. Results include a 164 percent year-on-year revenue rise for a theme park and zoo client, a 5x return on ad spend from Pinterest ads, and a 70 percent conversion lift from Meta and PPC work. Named testimonials come from FreshWipes, Galvan, Posturite and Kabode, with Galvan describing a relationship of more than five years. They are rated 5 out of 5 on Google and 5.0 on The Manifest, where reviewers mention clear plans and knowledgeable consultants.
The team is visible in the search community. They speak at BrightonSEO, WTSFest and SMX Next, co-host the SEOs Getting Coffee podcast, and write for Search Engine Journal, Moz and Search Engine Land. They won at the Digital Impact Awards in 2024 and were finalists at the Digital Excellence and Dynamic Awards in 2025.
Pricing is published. Retainers start at 950 pounds a month for one paid channel with an analytics base, and integrated work across PPC, paid social and SEO usually runs 2,000 to 5,000 pounds a month, with media spend billed separately. They advise a commitment of three to six months and offer a free audit with no obligation.
Vixen Digital's Website
Vixen Digital at a Glance
| Founded | 2017 |
|---|---|
| Team size | 2-10 employees (about 11 people on the team) |
| Headquarters | Brighton, East Sussex, UK |
| Leadership | Maggie Carroll (Co-Founder and Head of Paid); Sean Carroll (Co-Founder and Director); Emina Demiri-Watson (Head of Digital Marketing) |
| Languages | English |
| Pricing | Retainers from 950 GBP per month for a single paid channel plus analytics; integrated PPC, paid social and SEO retainers typically 2,000 to 5,000 GBP per month; media spend charged on top; free audit. |
| Contracts & reporting | Recommend a three to six month commitment; free no-obligation audit; revenue-focused reporting. |
| Tools & partnerships | Google Partner (Google Ads, Shopping, Performance Max); GA4; server-side tracking; Meta and TikTok catalogue ads; ISO 27001; ISO 42001 |
Dental Marketing Services
- Google Ads and Performance Max management
- paid social
- SEO including technical audits
- AI search visibility (GEO)
- GA4 setup and audits
- conversion and server-side tracking
Dental Clients & Results
- Unnamed theme park and zoo client: 164 percent year-on-year revenue growth (paid media and SEO)
- unnamed ecommerce client: 5x ROAS from Pinterest ads
- unnamed ecommerce client: 70 percent increase in conversions (Meta ads and PPC)
- FreshWipes: 4.2x ROAS
Why Dentists Choose Vixen Digital
- Office on Old Steine in central Brighton
- Local SEO covers Google Business Profile and citations
- Drusillas Park saw a 100% rise in conversions
- Runs SEO training courses in Brighton
- Holds ISO 27001 and ISO 42001 certification
Key Strengths
- Sets up analytics and conversion tracking to show which campaigns bring patient enquiries
- Gives the practice's developer guidance and a consultation call after each audit
- Uses Semrush, Ahrefs, SurferSEO and Screaming Frog for practice SEO work
Awards & Recognition
- Digital Impact Awards winner 2024
- Digital Excellence Awards finalist 2025
- Dynamic Awards finalist 2025
How the DSA Score Breaks Down
Points earned: 51.7 of 100 (profile 46 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Vixen Digital
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 2
- Higher Google Maps & local rankings 1
- Communication & responsiveness 1
In ShortClients praise knowledgeable PPC/SEO/paid social team and increased lead flow.
Kate Wright praises knowledgeable, efficient team across PPC, SEO and paid social.
See it on designrush.comLucy Robinson credits the agency with an increase in business opportunities.
See it on designrush.comDanielle Sones describes the team as knowledgeable, committed and proactive.
See it on designrush.comShow 1 more client review
- crissie obey: Client of over three years finds the team responsive and committed to their goals. Google, 15 May 2025
Where Vixen Digital Is Listed
Questions Dentists Ask About Vixen Digital
Does Vixen Digital specialise in dental marketing?
No. Ecommerce is all they do, and there is no dental or healthcare page on their site. Practices should check whether they will accept a local clinic before engaging.
How much do they charge?
They publish retainers from 950 pounds a month for one paid channel with analytics. Integrated PPC, paid social and SEO work typically costs 2,000 to 5,000 pounds a month, with ad spend on top.
How long should I commit for?
They recommend committing for three to six months. They are a poor fit for anyone needing results within 30 days.
Are they certified for data security?
Yes. They hold independently audited ISO 27001 for information security and ISO 42001 for AI management systems, and they are a Google Partner.
Who runs the agency?
It was founded in 2017 by Maggie Carroll, who heads paid media, and Sean Carroll, who is director. Emina Demiri-Watson leads digital marketing.
Reviews of Vixen Digital
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