Independent Colorado ad agency and agency of record for Comfort Dental
About Vladimir Jones
Vladimir Jones is an independent advertising agency with offices on North Nevada Avenue in Colorado Springs and South Colorado Boulevard in Denver. It was founded in 1970 and is one of the original independent agencies in the United States. It is women owned and led. Meredith Vaughan is CEO and Debbie Frickey is president, and the leadership team also includes executive creative director Jim Morrissey and director of account services Ariel Obenauf. Its in-house production company is Hall Pass Productions.
This is a brand and media agency, not a specialist SEO shop. Its work spans strategy, creative, production, media and analytics. It plans media without favouring any one channel and tracks campaigns against each client's key metrics. Recent blog posts deal with search topics such as Google AI Overviews, ChatGPT as an ad channel and readiness for AI search. The agency is also a Microsoft Advertising Partner.
The dental connection is substantial. In October 2021, Vladimir Jones was named agency of record for brand and performance marketing at Comfort Dental. Comfort Dental is a Lakewood, Colorado franchise founded in 1989, with more than 140 dentist-owned offices across ten states. The 2022 campaign compared a dental visit to everyday discomforts to make dentistry feel less intimidating. In 2023, a follow-up aimed at Dental Denial, people who keep avoiding care. The campaigns delivered more than 372 million impressions from June 2022 to September 2023 and a 61% increase in online appointments in summer 2023.
A 2024 campaign, Everyday moments are a reason to smile, ran across six states. It used monthly culture-led social posts, hyper-local interactive ads and Google paid search, and late in the year it targeted people whose dental benefits were about to expire. The campaign delivered about 173 million impressions and a 176% year-on-year rise in paid search clicks on a 50% larger budget. Comfort Dental booked 98,262 new patients from January to September 2024, with production up 17% to 222.45 million dollars.
Other clients include TacoTime, TOURISM Santa Fe, BOK Financial, Black Hills Energy and the American Indian College Fund. Public reviews are few: two short Google reviews within a 4.8 average on DesignRush. The minimum budget is 50,000 dollars and the rate is about 199 dollars an hour. Those figures, and the agency's broadcast-scale focus, point to DSOs, franchises and multi-state dental groups rather than single practices that need hands-on local SEO.
Vladimir Jones' Dental SEO Page
Vladimir Jones at a Glance
| Founded | 1970 |
|---|---|
| Team size | 51-100 employees in the US (some listings say 100-249) |
| Headquarters | Colorado Springs, Colorado, USA |
| Other offices | Denver, Colorado |
| Leadership | Meredith Vaughan (CEO); Debbie Frickey (President); Jim Morrissey (Executive Creative Director); Ariel Obenauf (Director of Account Services); Dan Dalton (Director, Integrated Media and Data); Jon Bross (Director, Integrated Media and Data) |
| Languages | English |
| Pricing | Average rate of 199 USD/hour and a minimum budget of 50,000 USD and up. |
| Contracts & reporting | Works as agency of record (Comfort Dental appointment announced October 2021). Other terms not published. |
| Tools & partnerships | Microsoft Advertising Partner; Google Paid Search; Meta; AdTheorent; Pixability; Hall Pass Productions (in-house production) |
Dental Marketing Services
- Brand strategy and campaign creative
- performance marketing
- paid search
- paid social (Meta) and programmatic display
- hyper-local interactive ads
- broadcast and video production
- media planning and buying
- analytics and KPI tracking
Practice Types They Work With
- DSOs/multi-location
- dental franchises
Dental Clients & Results
- Comfort Dental: about 173 million impressions across six states, Google paid search clicks up 176% year on year on a 50% budget increase, 98,262 new patients booked (January-September 2024)
- Comfort Dental: 372,176,494 impressions (June 2022-September 2023) and 61% increase in online appointments (June 11-September 30, 2023)
Dental Practices They Have Worked With
- Comfort Dental
Why Dentists Choose Vladimir Jones
- Named dental franchise client
- Spanish-language campaigns
- Broadcast and brand
- Women-owned, ~50 years
- Best for large brands
Key Strengths
- Produces dental brand broadcast and video in its in-house studio, Hall Pass Productions
- Plans media channel-agnostically, matching each dental brand message to the right channel
- Monitors dental campaigns from start to finish and adjusts to key KPIs
Awards & Recognition
- Communication Arts award 2023 (designer Phoebe Nguyen)
How the DSA Score Breaks Down
Points earned: 32.9 of 100 (profile 25 × 0.8 + client feedback 12.9). DSA Score: 87/100
What Clients Say About Vladimir Jones
- 1 on Google
In ShortGoogle reviews are brief and generic.
One-word review describing the agency as professional.
See it on designrush.comWhere Vladimir Jones Is Listed
Questions Dentists Ask About Vladimir Jones
Have they marketed a dental brand before?
Yes. They have been agency of record for brand and performance marketing at Comfort Dental since October 2021. Comfort Dental is a franchise with more than 140 offices in ten states.
What results did they report for Comfort Dental?
In 2024 the work brought about 173 million impressions, a 176% rise in paid search clicks and 98,262 new patients booked from January to September. In 2023 online appointments rose 61% over the summer.
Are they a good fit for a single-location practice?
Their published work is brand-scale advertising for large clients. Their minimum budget is 50,000 dollars, which is more in line with DSOs and franchise groups.
Do they do SEO?
Their services are strategy, creative, production, media and analytics, and their case studies centre on paid search and paid social. They are not positioned as an organic SEO specialist.
Who runs the agency?
Meredith Vaughan is CEO and Debbie Frickey is president. The agency is women owned and led.
Reviews of Vladimir Jones
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