Zaragoza and Madrid performance agency with SEO, GEO and Google Partner Premier status
About Wanatop
Wanatop is a digital marketing agency based in Zaragoza, with a second address on Paseo de la Castellana in Madrid. It was founded in 2013 and has more than 12 years of experience and over 50 specialists, 47 of whom have team profiles. Alberto López is the founder, Carolina Iguaz is CEO and Daniel Rocafull is chief operations officer. Separate leads run SEO, paid media, social media, content, analytics and creative.
The agency organizes its people into hubs for SEO, paid media, social, design, IT, content, marketing automation, branding and growth. Its services cover SEO and generative engine optimization (GEO), Google and social ads, social media management, web analytics, conversion rate optimization, marketing automation, web development, design, marketplaces, copywriting and online reputation management. Its five-step method moves from objectives and strategy through efficiency and impact to business results, with data reviews at each stage. Its NPS is 86.
Wanatop is not a dental agency. Its solutions cover ecommerce, lead generation, B2B, hospitality, education and industrial clients, with no health or clinic sector. Its clearest healthcare link is a Sortlist review from SEAP Medical, a medical centre operator. The client's operations director says the team grasped the brief for a new centre opening quickly and proposed options very fast. Clinics would get a generalist team with strong search and paid media depth rather than a dental-specific playbook.
Its results come from other sectors. HR software firm Endalia saw a 4,900% rise in qualified traffic and 933% more qualified leads. Sibuya got 1,208% more project visibility and 40% more online bookings. A Ditaly paid media campaign lifted takeaway order clicks by 253%. Other named clients include DHL, Agencia EFE, Fundación Rey Ardid, Delta Cocinas and La Mallorquina.
The agency holds Google Partner Premier status and also carries Meta, Microsoft, TikTok and Amazon partner badges. It runs a training brand, Wanatop Academy, and the WAW Congress marketing event. On Sortlist it has two five-star reviews; the second, from a construction firm, praises the team's involvement in a rebrand and new website. Prices are not published. Prospects fill in a form or book a call, and first contact carries no commitment. The team works in Spanish and English.
Wanatop's Website
Wanatop at a Glance
| Founded | 2013 |
|---|---|
| Team size | 47-50+ employees |
| Headquarters | Zaragoza, Aragon, Spain |
| Other offices | Madrid |
| Leadership | Alberto López (Founder); Carolina Iguaz (CEO); Daniel Rocafull (Chief Operations Officer) |
| Languages | Spanish; English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Initial contact and quote without commitment; calls booked online |
| Tools & partnerships | Google Partner Premier; Meta; Microsoft Advertising; TikTok; Amazon; Google Analytics 4; Google Tag Manager |
Dental Marketing Services
- SEO
- generative engine optimization (GEO)
- Google Ads and social ads
- social media management
- web analytics
- conversion rate optimization
- online reputation management
- web development
- content and copywriting
Dental Clients & Results
- Endalia: +4,900% qualified traffic and +933% qualified leads
- Sibuya: +1,208% visibility and +40% online bookings
- Ditaly: +253% takeaway order clicks from paid media
Why Dentists Choose Wanatop
- Google Partner Premier status shown on its site
- Says it has more than 50 marketing specialists
- Runs Wanatop Academy and the WAW Congress event
- Published case study for HR software firm Endalia
- Registered in Zaragoza under CIF B-99405714
Key Strengths
- Plans fast, high-impact launch campaigns suited to a new dental practice opening
- Audits AI prompts patients might use, comparing the practice against main competitors
- Tracks how AI assistants mention a practice with the LLMPulse monitoring tool
- Optimises crawling, Core Web Vitals and E-E-A-T so LLMs can read practice content
Awards & Recognition
- Google Partner Premier
How the DSA Score Breaks Down
Points earned: 32.6 of 100 (profile 24 × 0.8 + client feedback 13.4). DSA Score: 87/100
What Clients Say About Wanatop
- 2 on review sites
Clients Most Often Praise
- Dental website design 1
Operations director of SEAP Medical needed a high-impact campaign for a new centre opening; the agency grasped the need immediately, proposed fitting options and delivered in record time.
See it on sortlist.co.ukConstruction/renovation company owner had Wanatop handle a rebrand and new website with new domains for an acquired 20-year-old business, praising the team's involvement and commitment.
See it on sortlist.co.ukWhere Wanatop Is Listed
Questions Dentists Ask About Wanatop
Does Wanatop specialise in dental clinics?
No. Their solutions cover ecommerce, lead generation, B2B, hospitality, education and industrial clients. Their main healthcare reference is a Sortlist review from SEAP Medical about a campaign for a new centre opening.
Can they help my clinic appear in AI search answers?
Yes, generative engine optimization (GEO) is a dedicated service alongside SEO. There is no further detail on how it is delivered.
Where are their offices?
Their head office is on Calle de Pablo Ruiz Picasso in Zaragoza, and they also have an address on Paseo de la Castellana in Madrid.
How large is the team?
They have more than 50 specialists, and 47 have team profiles across SEO, paid media, social, content, analytics and creative.
Do they publish prices?
No. You request a proposal through a form or book a call, and the first contact carries no commitment.
Reviews of Wanatop
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