Women-owned Aarhus agency building websites and marketing for clinics, dentists included
About wayfab
wayfab ApS is a small advertising and web agency in Brabrand, on the western edge of Aarhus. It works from Grimhøjvej 6C in Gellerup and is fully women-owned. The founders are Susanne Nørgaard Bertelsen and Line Ruhe, who have been friends for more than 25 years. They started the business in 2020. The agency began in the KollektivByen co-working space on Gudrunsvej. They later moved to larger premises on Grimhøjvej, with seven employees at the time.
The agency offers websites and webshops, redesigns, SEO, Google Ads and visibility in AI search tools. It also does logo and visual identity work, printed materials, animation, and ongoing marketing support. Clients can hire wayfab as an external marketing department on a monthly agreement, with one project lead coordinating the specialists. wayfab is a certified Google Partner and builds many of its sites in WordPress with the Divi theme.
Wayfab has a dedicated page for dental clinics. It offers responsive sites with clear links for online booking, prescription renewal and e-consultation. The agency writes the copy and SEO text, designs logos if needed, and trains clinic staff to update content such as opening hours themselves. Hosting, maintenance and later support are available. Support is sold as a prepaid block of hours billed in quarter-hour increments. Every project follows six steps: a start meeting, the build (with one main page and one subpage approved as templates), copy and logo, client proofreading, launch, and aftercare.
There are two named dental clients. wayfab built the website for Tandlægerne Brabrandhus. For TandlægeCentret Randers, wayfab covered the clinic's communications function for a year during parental leave, running Facebook ads and social media, designing brochures and updating the website. In related healthcare work, wayfab built a website and logo for Lægeklinikken i Odder, a GP practice. A clinic representative praises the team's responsiveness and ideas. wayfab also redesigned the brand universe for Center for ADHD+. No traffic or patient-volume figures are published for any of these projects.
The agency has a 5.0 average on Google from 14 reviews. Reviewers mention fast replies, creativity and clear communication. The average rate is about $105 per hour, and a minimum budget under $1,000. Website prices are quoted per project, based on scope, design, features and add-ons such as copy, logo, SEO or maintenance. The agency suits Danish single-site clinics that want a well-designed, easy-to-edit website and practical marketing help, rather than a large dental-only SEO programme.
wayfab's Dental SEO Page
wayfab at a Glance
| Founded | 2020 |
|---|---|
| Team size | About 7-8 staff |
| Headquarters | Brabrand, Aarhus, Central Denmark Region, Denmark |
| Leadership | Susanne Nørgaard Bertelsen (co-founder, partner, sales and project manager); Line Ruhe (co-founder, partner, production manager and graphic designer) |
| Languages | Danish |
| Pricing | Quoted per project based on scope. Support is sold as a prepaid block of hours billed per started quarter hour. Average of about $105/hr and a minimum budget under $1,000. |
| Contracts & reporting | Six-step website process ending in aftercare. External marketing department offered on a monthly agreement with a single project lead. Hosting and maintenance optional. |
| Tools & partnerships | Google Partner; WordPress; Divi |
Dental Marketing Services
- Dental clinic website design and build
- online booking, prescription renewal and e-consultation placement
- copywriting and SEO text
- logo and visual identity
- SEO
- Google Ads
- AI search visibility (GEO)
- hosting and maintenance
- staff training for self-editing
- external marketing department
- Facebook ads and social media
- brochures and print design
Practice Types They Work With
- general dentistry
Dental Clients & Results
- TandlægeCentret Randers: one-year cover of the clinic's communications, including Facebook ads, social media, brochures and website updates
- Lægeklinikken i Odder: new website and logo with patient self-service links
Dental Practices They Have Worked With
- Tandlægerne Brabrandhus
- TandlægeCentret Randers
Why Dentists Choose wayfab
- Built logo and website for Lægeklinikken i Odder
- Acts as outsourced marketing department for Center for ADHD
- Approved SMV:Digital advisor for Danish small business grants
- 100% woman-owned agency based in Gellerup
- Named testimonials from over 20 local clients
Key Strengths
- Clients describe new practice website builds that fully met their expectations
- Places booking, prescription and e-consultation links where patients find them easily
- Approves one practice page and subpage as a template before building the rest
- Trains practice staff to update text, images and opening hours after launch
How the DSA Score Breaks Down
Points earned: 48.5 of 100 (profile 42 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About wayfab
- 3 on Google
- 1 on review sites
Clients Most Often Praise
- Dental website design 2
- Understanding of dentistry 1
- Higher Google Maps & local rankings 1
- Value for money 1
In ShortSmall web/design agency praised for personal service and website builds.
Very happy with working with the Wayfab team to build her new website.
See it on designrush.comWayfab designed and set up their new website, which fully met expectations.
See it on designrush.comAIS Public relations has worked with Wayfab on several projects and appreciates their support and expertise.
See it on designrush.comShow 1 more client review
- Clutch/Manifest project review: Sighs ApS, a Christmas ornament retailer, hired Wayfab for SEO and online advertising; rated well on value and would recommend. The Manifest (Clutch network)
Where wayfab Is Listed
Questions Dentists Ask About wayfab
Has wayfab worked with dental clinics?
Yes. It built the website for Tandlægerne Brabrandhus. It also covered communications for TandlægeCentret Randers for a year, handling Facebook ads, social media, brochures and website updates.
Can my staff update the website themselves after launch?
Yes. wayfab trains clinic staff to edit content such as opening hours and holiday closures. Paid support is also available for larger changes.
Does wayfab handle SEO and Google Ads as well as design?
Yes. They offer SEO, Google Ads and AI search visibility, and they are a certified Google Partner. They can also act as an external marketing department.
How is pricing set?
Website prices are quoted per project depending on scope and add-ons. Ongoing support is sold as a prepaid block of hours billed in quarter-hour increments.
Who runs the agency?
Co-founders Susanne Nørgaard Bertelsen and Line Ruhe run the agency. Both are partners, and the business is fully women-owned and based in Brabrand, Aarhus.
Reviews of wayfab
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