Family-run Edinburgh creative agency with healthcare app and SEO-led marketing work
About We Are Hype
We Are Hype is an independent, family-run creative and marketing agency with its head office at 28 Rutland Square in Edinburgh's West End. It began in 2009 as My Web Care, founded by Nadeem Sher, and later took on the Hype name. Since his death the business has been led by his son, Hamzah Sher. Alongside Edinburgh it runs studios in Liverpool, at Edward Pavilion on the Royal Albert Dock, and in Dubai, and a senior team stays involved in each project from first meeting to launch.
The agency groups its work under strategy, creative, technology and growth. Services cover brand and positioning, custom WordPress websites, e-commerce, digital product design, social media, business consultancy and digital marketing. The agency holds that SEO should be the base of most businesses' digital marketing. Search work runs in four stages: a review of current visibility, site structure, technical health and competitors, then on-site and content changes, then technical and speed fixes, and finally measurement and ongoing improvement. Paid search is used selectively, for launches or competitive terms, and clients receive monitoring reports with recommendations.
Healthcare is the clearest link to dentistry. For Medicash, a UK health cash plan provider, the agency designed the MyMedicash app, which lets members find benefits, upload receipts and track claims, and it has worked on Medicash websites over the long term. It then designed mProve, a Medicash wellbeing app with onboarding, goal setting and progress tracking, built to suit users with mixed digital skills. A separate project was carried out for the trauma and emergency general surgery team at Liverpool University Hospitals. There is no dental page and no named dental client.
Other work spans a site for the James Webb Space Telescope mission, a community archive for Hibernian, the Life Kitchen cookery school, Strathmore Edinburgh, VUDE, PAYE.com and Rift Valley Farms. Testimonials describe a knowledgeable and easy team, professional delivery, and long-term partnership from the Medicash side. The agency has a 5.0 Google average.
For practices without a marketing hire, The Hub by Hype is an outsourced marketing department. It bundles strategy, social media, website upkeep, copywriting, paid ad creative, SEO planning, blog content and AI automation support, with a dedicated account lead and monthly deliverables and reporting. The Hub is benchmarked against the year-one cost of a 25,000-pound employee, about 36,300 pounds, but the actual fee is shared privately after a review. No other prices are published, and most marketing clients work with the agency on an ongoing basis. A dental group in Scotland or the North West could use the Edinburgh or Liverpool studio.
We Are Hype's Website
We Are Hype at a Glance
| Founded | 2009 |
|---|---|
| Headquarters | Edinburgh, Scotland, UK |
| Other offices | Liverpool, Dubai |
| Leadership | Hamzah Sher (leads the agency); Nadeem Sher (Founder, deceased) |
| Languages | English |
| Pricing | No public prices. The Hub by Hype is benchmarked against the year-one cost of a GBP 25,000 hire (about GBP 36,300, or GBP 3,025 a month); actual fee shared privately after a review. |
| Contracts & reporting | The Hub offers flexible scope with monthly deliverables and reporting and a dedicated account lead; most digital marketing clients work on an ongoing basis. Minimum term not published. |
| Tools & partnerships | WordPress |
Dental Marketing Services
- SEO review and strategy
- on-site SEO and content optimisation
- technical SEO and site performance
- selective Google paid search
- custom WordPress website design
- brand and positioning
- social media management
- outsourced marketing department (The Hub) with monthly reporting
- app and digital product design
Dental Clients & Results
- Medicash: designed the MyMedicash healthcare app and the mProve wellbeing app
- Liverpool University Hospitals: project for the trauma and emergency general surgery team
Why Dentists Choose We Are Hype
- Independent agency since 2009 with Rutland Square head office
- Built marketing for the MyMedicash healthcare app
- Case study with Liverpool University Hospitals surgical team
- Works on mProve, a digital health app
- Shows a 5.0 average Google rating on its site
Key Strengths
- Prices practice projects fairly and meets agreed deadlines, long-term clients say
- Plans practice website builds with wireframes and clear timelines before development starts
- Brings experience marketing healthcare apps and hospital projects to practice clients
- Combines branding, SEO, paid ads and social media under one practice team
How the DSA Score Breaks Down
Points earned: 48.5 of 100 (profile 42 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About We Are Hype
- 4 on Google
Clients Most Often Praise
- Dental website design 3
- Value for money 1
In ShortWeb design clients, including healthcare, praise delivery and pricing.
Long-term client on websites and wireframes for Medicash's healthcare cash plan app; says they exceed expectations, price fairly and meet deadlines.
See it on poyst.comshaun riley said the team made a major difference to Life Kitchen, helping customers and partners including the NHS access its products.
See it on poyst.comOffice Machine Services praised a friendly, professional team, a well-planned build timeline and a website exceeding expectations.
See it on poyst.comShow 1 more client review
- Chris Mather, Private Concierge Scotland: Branding, business cards and website were delivered to a high standard and on time. Google, 9 years ago (as of October 2026)
Where We Are Hype Is Listed
Questions Dentists Ask About We Are Hype
Has We Are Hype worked in healthcare?
Yes. It designed the MyMedicash and mProve apps for health cash plan provider Medicash and completed a project for the trauma and emergency general surgery team at Liverpool University Hospitals. No dental clients are named.
How does their SEO process work?
SEO runs in four stages: a review of visibility, structure, technical health and competitors; on-site and content work; technical and performance fixes; then measurement and ongoing improvement with regular reports.
Can they act as our practice's marketing department?
The Hub by Hype is an outsourced marketing team covering strategy, social, website upkeep, SEO planning, content and paid ad creative, with a dedicated account lead and monthly reporting.
What does The Hub cost?
The price is shared privately after a review. It is benchmarked against the year-one cost of a 25,000-pound hire, about 36,300 pounds.
Where are their offices?
The head office is at 28 Rutland Square in Edinburgh, with further studios in Liverpool and Dubai.
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