Aarhus full-service digital agency of 80+ specialists, retail-focused, no dental work
About Web2Media
Web2Media ApS is a full-service digital marketing agency at Bülowsgade 68 in Aarhus. It was registered on 1 October 2011 and has grown from three people to more than 80 digital specialists. It has 81 employees and made gross profit of about DKK 49 million for the year to June 2025. Rasmus Terp is managing director. Allan Jørgensen is a founder and partner and helped build Dall, an alliance of nine European agencies.
The agency works as one team across paid search, paid social, SEO, data and tracking, marketing automation, CRM and media planning. Their SEO offer covers organic strategy, site migrations, on-site SEO, link building, AI-assisted content workflows and optimisation for generative AI search. SEO projects usually start with a technical analysis and end in a prioritised action plan that explains the reasons for each task. Their wider process has five stages: understanding and analysis, strategy and priorities, cross-channel execution, ongoing optimisation, and challenge and development. They plan along the customer journey using the REAN model (reach, engage, activate, nurture).
They have partnerships with Google, Meta, Microsoft Advertising, HubSpot, Klaviyo, Agillic, Voyado, ActiveCampaign, Customer.io, Channable, Funnel.io and Profitmetrics. Recent awards include Global Search Awards 2026 for Best Use of Data (SEO) with Bog & idé, Global Search Awards 2025 for content marketing with Bjarne Nielsen Biler, European Search Awards 2025 wins with KAFFE Clothing, and European Paid Media Awards 2025 wins with Skoringen and KAFFE. Their client NPS is 74.
No dental or healthcare clients are named, and there is no local SEO offer for clinics. Their published results come from retail and e-commerce. Sport 24 got 5x return on ad spend in new markets and 72 percent more click-and-collect orders. Rossmann saw a 105 percent revenue increase from younger customers through TikTok. Sackit saw a 72 percent higher click-through rate on Google Ads. Other named clients include Bolia, Lavazza, Ejner Hessel and Sign In Workspace.
For dentistry, they fit a larger Danish dental group or chain that wants SEO, paid media, data tracking and CRM handled by one team, more than a single-surgery practice that needs local map rankings. They do not publish prices, contract lengths or a reporting schedule beyond promising clear, understandable reporting.
Web2Media's Website
Web2Media at a Glance
| Founded | 2011 |
|---|---|
| Team size | 81 employees (80+ specialists) |
| Headquarters | Aarhus, Central Denmark Region, Denmark |
| Leadership | Rasmus Terp (Managing Director); Allan Jørgensen (Founder and Partner); Jens-Jacob Thuun Aarup (Chairman of the Board) |
| Languages | Danish; English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Not published; clear reporting and ongoing analysis, cadence not stated. |
| Tools & partnerships | Google Partner; Meta Marketing Partner; Microsoft Advertising Partner; HubSpot; Klaviyo; Agillic; Voyado; ActiveCampaign; Customer.io; Channable; Funnel.io; Profitmetrics |
Dental Marketing Services
- SEO strategy
- technical SEO analysis
- site migration
- on-site SEO
- link building
- AI search (GEO) optimisation
- Google Ads
- paid social
- marketing automation and CRM
- email marketing
- data and tracking
Dental Clients & Results
- Sport 24: 5x ROAS on new markets via Google Shopping
- Sport 24: 72% more Click and Collect orders using local stock data in Google Ads
- Rossmann: 105% revenue increase from young customers via TikTok
- Sackit: 72% higher CTR on Google Ads
Why Dentists Choose Web2Media
- Founded in Aarhus in 2011, grew from three staff
- More than 80 digital specialists in one Aarhus office
- Recognised at European Search Awards and Global Search Awards 2025
- Partners with Google, Meta, HubSpot and Klaviyo
- Publishes a client NPS score of 74
Key Strengths
- Sets up marketing automation and email for patient recall and follow-up
- Handles SEO for practice site migrations and new website launches
- Delivers practices a prioritised step-by-step SEO action plan with reasons for each step
- Runs AI content workflows and GEO so practices appear in AI search
Awards & Recognition
- Global Search Awards 2026: Best Use of Data (SEO) Large
- Global Social Media Awards 2026: Best Use of UGC, Best Use of Social Media for Fashion
- European Search Awards 2025: Best Use of Data, Best Pan-European Campaign
- European Paid Media Awards 2025: Best Use of Data, Best Use of Meta Ads
- Global Search Awards 2025: Best Use of Content Marketing Large
- Google Premier Partner Awards 2022: International Growth
How the DSA Score Breaks Down
Points earned: 32 of 100 (profile 40 × 0.8 + client feedback 0). DSA Score: 86/100
Where Web2Media Is Listed
Questions Dentists Ask About Web2Media
Has Web2Media done dental or healthcare marketing?
No dental or healthcare clients or pages are shown. Their published cases and awards come from retail, fashion, e-commerce and automotive brands.
How do they start an SEO project?
They usually begin with a technical SEO analysis and deliver a prioritised, step-by-step action plan that explains why each task matters. Link building and content work follow that plan.
How large is the agency?
They have 81 employees, with more than 80 digital specialists working from one office in Aarhus.
What does Web2Media cost?
They do not publish prices or contract terms. Pricing is agreed after an initial analysis of the business.
What platforms do they partner with?
They have partnerships with Google, Meta and Microsoft Advertising, plus marketing automation and CRM platforms including HubSpot, Klaviyo, Agillic and Voyado.
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