Lyon B2B agency for SEO, AI-search visibility, content and inbound marketing
About Webconversion
Webconversion is a B2B digital marketing agency at 13 Cours Franklin Roosevelt in Lyon's 6th arrondissement. It works on SEO, generative engine optimisation (GEO), content marketing, paid search including LinkedIn Ads, inbound marketing and marketing automation. Its clients are mostly software publishers, fintech and payment firms, industrial companies and B2B service firms.
Maud Epinette, a former sales and marketing director, founded the agency and is its CEO. The agency has operated since 2017 (some listings say 2016) and has a team of 12. Named team leads include Thomas Corsi for SEO and growth and Fiammetta Condomines for content strategy, with several SEO and GEO consultants.
The SEO method has eight steps. It starts with keyword and prompt research and an audit that checks whether AI crawlers can read the site. Then come on-page fixes with Schema.org markup, a content plan, writing, internal linking into topic clusters and netlinking. Monthly reports cover rankings, organic traffic, AI citations and leads. The separate GEO service aims to get brands cited in answers from ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews. It uses Otterly to track how often a brand is cited and repeats checks over several days because AI answers vary.
The agency has no dental page and no dental clients. Health and e-health are among its sectors, and OptaCare is a client in HR and digital health. In dentistry, its approach fits B2B sellers with long sales cycles, such as dental software makers, equipment suppliers or laboratory networks, more than individual clinics looking for local map rankings.
Named clients include Adyen, TDF, TopSolid, Odigo, Lemonway, Quarkslab and Skaleet. On La Fabrique du Net, Force Patrimoine's marketing director rates the agency 5.0 and praises its enthusiasm, responsiveness and professionalism. Other work includes about 250 B2B leads from LinkedIn Ads for Yumana, SEO support during a site redesign for Miller Graphics, and 12 months of editorial work for Skaleet. Its SEO clients see average gains of about 250% in non-brand organic traffic and three times more leads.
Prices are published as ranges, excluding VAT. An initial SEO audit costs about 1,500 to 4,000 euros, and a GEO audit 2,000 to 5,000 euros. Ongoing SEO or GEO support runs about 1,000 to 3,000 euros per month. The agency suggests planning over six to twelve months and sends a quote after a 30-minute first call. No contract length or notice terms are published.
Webconversion's Website
Webconversion at a Glance
| Founded | 2017 |
|---|---|
| Team size | 12 employees |
| Headquarters | Lyon, Auvergne-Rhone-Alpes, France |
| Leadership | Maud Epinette (CEO and Founder); Thomas Corsi (SEO and Growth Team Leader); Fiammetta Condomines (Content Strategist Team Leader) |
| Languages | French |
| Pricing | SEO audit about EUR 1,500-4,000; GEO audit EUR 2,000-5,000; ongoing SEO or GEO support about EUR 1,000-3,000 per month (excl. VAT); EUR 1,000 minimum project |
| Contracts & reporting | Recommends a 6 to 12 month programme; quote issued after a 30-minute discovery call; monthly reporting on rankings, traffic, AI citations and leads |
| Tools & partnerships | Otterly; Google Search Console; Schema.org structured data; HubSpot; LinkedIn Ads; Google Ads |
Dental Marketing Services
- SEO audit
- generative engine optimisation for AI answers
- keyword and prompt research
- on-page optimisation with Schema.org markup
- SEO content writing
- netlinking
- website redesign SEO migration
- LinkedIn Ads and Google Ads
- inbound marketing and marketing automation
- monthly reporting
Dental Clients & Results
- Yumana: about 250 B2B leads from LinkedIn Ads
- Skaleet: editorial production over 12 months
- Agency-wide SEO average: about +250% non-brand organic traffic and 3x leads
Why Dentists Choose Webconversion
- Early mover on AI-answer visibility
- Semantic content architecture
- Founder-led since 2017
- Transparent reporting
- Fits B2B dental suppliers
Key Strengths
- Runs HubSpot nurture workflows, lead scoring and automation for patient enquiries
- Offers multilingual SEO for practices alongside technical and on-page optimisation
- Helps dental businesses get cited in AI answers from ChatGPT and Perplexity
- Builds semantic content architecture around a dental business's key topics
How the DSA Score Breaks Down
Points earned: 47.1 of 100 (profile 44 × 0.8 + client feedback 11.9). DSA Score: 89/100
What Clients Say About Webconversion
- 1 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
Marketing director says the agency supported him in steering his digital communication strategy, praising enthusiasm, responsiveness and professionalism.
See it on lafabriquedunet.frWhere Webconversion Is Listed
Questions Dentists Ask About Webconversion
Does Webconversion work with dental clinics?
It has no dental clients or dental pages. The agency focuses on B2B companies and counts health and e-health among its sectors, so it is a closer fit for dental suppliers or software firms than for single practices.
What is their approach to AI search visibility?
They run a GEO service that audits how AI tools read a site, then adds structured data, FAQs and expert content and builds links from sources that AI models cite. They track citation rates with Otterly across several days and platforms.
How much does Webconversion charge?
They publish ranges: about 1,500 to 4,000 euros for an SEO audit, 2,000 to 5,000 euros for a GEO audit, and about 1,000 to 3,000 euros per month for ongoing support, excluding VAT.
How long should an engagement last?
The agency suggests planning SEO over six to twelve months. Reports are sent monthly and cover rankings, organic traffic, AI citations and leads.
Who leads the agency?
Founder and CEO Maud Epinette, a former sales and marketing director, leads a team that includes Thomas Corsi for SEO and growth and Fiammetta Condomines for content strategy.
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