Boutique SEO-first agency in Medellín serving Colombian and US Spanish-language markets
About WebHexUP
WebHexUP is a boutique, SEO-first agency. It is based at Cra. 42 # 3 Sur 81 in Medellín and serves clients in Colombia and the United States, with a website in both Spanish and English. It was founded in 2021 and has more than 20 years of SEO experience dating back to 2006, which comes from the founder's work at two earlier agencies.
José Fernando Muñoz Álvarez is CEO and SEO and digital marketing consultant. He writes the agency's blog, has spent nearly 20 years in the Colombian search market, and has documented a 12-month public experiment on using AI for SEO in a competitive US niche on LinkedIn.
The agency works in four stages. It starts with a technical and market audit using Screaming Frog, Ahrefs and Google Search Console, then writes a prioritised strategy. Next comes delivery, covering technical fixes, answer-engine content and link building, followed by monthly scaling of what works. Reports draw mainly on Search Console and GA4 and cover rankings, clicks, impressions and conversions. Local SEO includes Google Business Profile work, and a separate service targets AI Overviews, Perplexity, ChatGPT and Gemini. Paid media covers Google, Meta, TikTok and programmatic ads. Web builds use WordPress with Elementor, landing pages, WooCommerce, Shopify and the Wompi payment gateway.
There is no dental page on the site. However, dental is one of ten industries it serves, at 10% of the agency's focus, and it has carried out field audits of 20 dental clinics. Named results come from other sectors. Aran Autoos WG, a Medellín auto repair shop, saw organic traffic grow 312% in four months, and VestiGanga, a fashion e-commerce brand, increased organic sales by 180% in six months. The single Clutch review comes from Eliminar Su Deuda, a US debt relief firm. The firm gained more leads, better rankings for Spanish-language keywords, a lower cost per lead and more Google Business Profile engagement, and the reviewer suggests more frequent reports in the first weeks.
Terms are stated plainly. WebHexUP does not take SEO budgets below COP 1,500,000 a month and offers a free technical audit with no obligation. Clients must give access to Search Console and GA4. The agency is not a fit for anyone expecting results within 30 days or wanting full social media and video production. Rates run $25 to $49 an hour. It is rated 4.9 on Google from 21 reviews and has one review on Clutch (some pages say 51). Practices targeting Spanish-speaking patients in Colombia or the US are the most natural fit.
WebHexUP's Website
WebHexUP at a Glance
| Founded | 2021 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Medellín, Antioquia, Colombia |
| Leadership | José Fernando Muñoz Álvarez (CEO and SEO consultant) |
| Languages | Spanish, English |
| Pricing | SEO starts at COP 1,500,000 per month; budgets below this are not accepted. $25-$49 per hour; $1,000+ minimum project. Free technical audit and quote within 24 hours. |
| Contracts & reporting | Free initial audit with no commitment; monthly reporting from Google Search Console and GA4; client must provide GSC and GA4 access; no promise of fast results, with organic SEO expected to take 3-6 months; dedicated strategist per client. |
| Tools & partnerships | Google Search Console; GA4; Screaming Frog; Ahrefs; PageSpeed Insights; Schema markup; WordPress and Elementor; WooCommerce; Shopify; Wompi; Google Ads; Meta Ads; TikTok Ads |
Dental Marketing Services
- Technical and market SEO audit
- on-page and technical SEO
- local SEO with Google Business Profile
- link building
- AI search (GEO/AEO) optimisation
- Google Ads and Meta Ads
- WordPress websites and landing pages
- monthly Search Console and GA4 reporting
Dental Clients & Results
- Aran Autoos WG: organic traffic up 312% (4 months)
- VestiGanga: organic sales up 180% (6 months)
- Eliminar Su Deuda: more leads, better Spanish-keyword rankings and lower cost per lead (April 2024 to July 2026)
Why Dentists Choose WebHexUP
- Local SEO and Google Ads together
- Client saw better rankings and more leads
- 5.0 on Clutch
- Rates of $25 to $49 an hour
Key Strengths
- Brings close knowledge of local Latin American markets to practice campaigns
- Targets high-intent searches for practices in Colombia, Mexico and the US
- Builds practice sites designed to turn search traffic into enquiries
How the DSA Score Breaks Down
Points earned: 39.9 of 100 (profile 35 × 0.8 + client feedback 11.9). DSA Score: 88/100
What Clients Say About WebHexUP
- 1 on Google
- 1 on review sites
- 2 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 4
- Dental website design 3
- More new patient bookings 1
- Understanding of dentistry 1
In ShortClients praise SEO that drives qualified traffic and leads and understanding of the Colombian market.
Debt relief company used WebHexUP for Google Ads, SEO, local SEO and web design from 2024 to 2026 and was very satisfied with the work.
See it on clutch.coFounder says WebHexUP positioned her platform in Colombia and Mexico and it keeps receiving high-intent traffic (relationship 2023 to present).
See it on webhexup.comPrivate Student Relief says the SEO strategy for its US site produced a significant increase in organic leads.
See it on webhexup.comShow 1 more client review
- VestiGanga praises the agency's understanding of the Colombian market and ability to convert traffic into sales. Agency website
Where WebHexUP Is Listed
Questions Dentists Ask About WebHexUP
Has WebHexUP worked with dental clinics?
Dental makes up 10% of its industry focus, and it has audited 20 dental clinics. No named dental client or dental case study has been published.
What is the minimum budget?
The agency does not accept SEO budgets below COP 1,500,000 per month. It offers a free technical audit without obligation before any contract.
How does WebHexUP report results?
Reports are monthly and based on Google Search Console and GA4 data, covering rankings, clicks, impressions and conversions. Clients need to give the agency access to both tools.
Can they reach Spanish-speaking patients in the US?
Yes. The agency serves clients in Colombia and the US, and it has ranked a US debt relief firm for Spanish-language keywords.
How many reviews does WebHexUP have?
It has one 5.0 review on Clutch (some pages say 51 Clutch reviews) and is rated 4.9 on Google from 21 reviews.
Reviews of WebHexUP
No reviews on this site yet. Have you worked with WebHexUP? Your review helps other dentists choose.