Zurich integrated marketing agency combining SEO, media, data and performance for Swiss brands
About Webrepublic AG
Webrepublic AG began in 2009 as a Zurich start-up for search engine marketing, founded by Tom Hanan and Tobias Zehnder. Over 15 years it grew into an integrated marketing agency of more than 200 people, with its 100th hire in 2016. Its office is at Bederstrasse 49 in the Enge district. Since September 2024 Zehnder has run day-to-day operations as managing director, and Hanan, as CEO, has focused on strategy and representing the company. The agency is a Swiss alternative to international agency networks. Its work is grouped into five areas: strategy and consulting, performance and automation, media and campaigning, content and creative, and data and technology.
The SEO service follows a four-part model. It starts with marketing strategy (goals, audiences, selling points), then covers technical health through audits and monitoring, search intent and content (supported by user surveys and studies), and user experience (interviews, expert reviews and speed audits). Other services include redesign and relaunch support, domain strategy and migrations for multi-domain companies, and international SEO across Google, Bing and Baidu. They have written about technical SEO for LLM visibility and how AI is changing search.
Their main SEO result is for Migros Bank, where organic visibility rose 519%. Healthcare-adjacent work involves insurers rather than care providers. For SWICA they moved media from short autumn bursts to a year-round mix. Ad recall rose from 39.5% to 44.6% on nearly the same budget, and by 12 points in the core target group. A lead generation campaign for health insurer CSS won a Google Premier Partner Award in 2021, the first such award for a Swiss agency. They also won gold and silver at Best of Swiss Web 2025 for an apprenticeship campaign for login Berufsbildung. AMAG Import praises the team in a testimonial.
There are no published dental clinics, dental pages or medical practice clients. Webrepublic's size, structure and client list point to large organisations with significant media budgets. For a single dental practice, they would likely be too large and too broad. A dental group or clinic chain in German-speaking Switzerland that needs SEO, paid search, analytics and brand media run together is a more realistic match.
Pricing is not published.
Webrepublic AG's Website
Webrepublic AG at a Glance
| Founded | 2009 |
|---|---|
| Team size | 200+ employees |
| Headquarters | Zurich, Switzerland |
| Leadership | Tom Hanan (co-founder, CEO); Tobias Zehnder (co-founder, Managing Director) |
| Languages | German; English; international SEO in multiple languages |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | Google Ads; Bing; Baidu; GfK ad recall tracking |
Dental Marketing Services
- SEO strategy
- technical SEO audits and monitoring
- search intent research and content
- UX reviews and site speed audits
- website relaunch and migration support
- international SEO
- Google Ads and performance marketing
- web analytics
- GEO and LLM visibility consulting
- media planning
Dental Clients & Results
- Migros Bank: organic visibility +519% (SEO project)
- SWICA: overall ad recall 39.5% to 44.6% and +12 points in core target group on nearly the same budget
- CSS Versicherung: lead generation campaign that won the 2021 Google Premier Partner Award (EMEA)
Why Dentists Choose Webrepublic AG
- Published SEO case: Migros Bank organic visibility up 519%
- Health insurer SWICA is a named client
- Single office at Bederstrasse 49, Zurich
- Runs paid media and SEO under one roof
- Positions itself as a Swiss-owned alternative to global networks
Key Strengths
- Runs LLM-related testing to prepare practice sites for AI-driven search
- Embeds practice SEO in one performance team with UX, analytics and content
- Applies data-driven SEO strategies to practice sites and implements them systematically
Awards & Recognition
- Google Premier Partner Award 2021, Lead Generation, EMEA (CSS Versicherung)
- Best of Swiss Web 2025 Gold, Performance Campaigns (login Berufsbildung)
- Best of Swiss Web 2025 Silver, Marketing (login Berufsbildung)
- Best of Swiss Web 2020 silver and bronze
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where Webrepublic AG Is Listed
Questions Dentists Ask About Webrepublic AG
Has Webrepublic worked with dental practices?
No dental or medical practice clients are published. Their health-related work is for insurers SWICA and CSS, covering media planning and lead generation.
What SEO results have they published?
Migros Bank saw a 519% increase in organic visibility. Other case studies cover media and campaigns rather than SEO.
How big is the agency?
The agency has more than 200 employees. They have a single office at Bederstrasse 49 in Zurich and were founded in 2009.
Is Webrepublic suitable for a single-location dental practice?
Their client base is mostly large Swiss brands with integrated media budgets, so a single practice may find them oversized. A multi-site dental group needing SEO, paid search and analytics together is a closer fit.
Do they work on AI search visibility?
Yes. They publish guidance on technical SEO for LLM visibility and on how AI is changing search.
Reviews of Webrepublic AG
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