Istanbul and London SEO consultancy with published hospital and dental clinic results
About Webtures
Webtures is a search and digital strategy consultancy founded in 2011 by Kaan Gülten. It operates as Webtures Dijital Bilişim A.Ş. in Istanbul and as Webtures Ltd in London, registered at Fulham Road under company number 11948574. It is based in Esentepe, Istanbul, with 10-49 staff and 19 named team members, including CFO Emre Yaralı. Gülten studied actuarial science at Marmara University, has written three SEO and business books, runs the SEO Hocası training platform and hosts the Girişimci Kafası podcast. One of his books received a VakıfBank special award at the 2025 Platin Business Books Awards.
Search is almost the entire business. SEO is 98 percent of the work, with on-site optimisation as the largest share. The agency has repositioned around generative engine optimisation and what it calls SI visibility, tracking how brands are cited in ChatGPT, Gemini, Perplexity and Google AI Overviews. It also runs Google Ads and Meta Ads, GA4 analytics, conversion work and corporate training. It holds ISO 9001 certification and Google Premier Partner, Meta Business Partner, LinkedIn Marketing Partner and AWS Partner status.
Healthcare features heavily in its published work. For NPİstanbul Brain Hospital the team rebuilt the category structure, created new pages for priority terms, trained the content team and targeted featured snippets. Organic traffic rose 1,088 percent and online appointments rose 1,245 percent over a year. For Acıbadem it ran UX research and conversion work on treatment pages, lifting patient registration form starts by 44.7 percent. Memorial, Asmed, E-Psikiyatri and VSY Biotechnology also have published results.
Dental work is documented too. The client list includes Akdeniz Ağız ve Diş Sağlığı Polikliniği, DentGroup and Lema Dental Clinic. Dagdeviren Dental Clinic in Gaziantep got about 45 percent more patient inquiries after a 2020 website and SEO project. Turkey Dental Tourism, an Istanbul site that books dental care for overseas patients, saw traffic up about 50 percent and turnover up at least 25 percent after SEO consulting in 2018 and 2019.
Most reviewed projects were under $10,000, with a $1,000 minimum and hourly rates of $50 to $99. Its 14 Clutch reviews average 4.9, and clients mention fast replies, deep technical knowledge and SEO training for in-house writers. Enterprise clients make up 45 percent of the mix. The agency suits Turkish hospital groups, dental chains and health-tourism clinics that want technical SEO, content restructuring and AI search tracking, rather than a small practice looking for a bundled local package.
Webtures' Website
Webtures at a Glance
| Founded | 2011 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Istanbul, Turkey |
| Other offices | London, United Kingdom |
| Leadership | Kaan Gülten (Founder and CEO); Emre Yaralı (CFO); Tolgahan Öz (Social Media Director); Atiye Berika Ertaş (Generative Search Manager) |
| Languages | Turkish; English |
| Pricing | Minimum project $1,000+, $50-$99 per hour; most reviewed projects under $10,000. |
| Contracts & reporting | Mix of fixed projects and ongoing consultancy; detailed reporting. No published contract length. |
| Tools & partnerships | Google Premier Partner; Meta Business Partner; LinkedIn Marketing Partner; AWS Partner; Yandex Partner; ISO 9001; Google Analytics 4; Brantial (own AI visibility platform) |
Dental Marketing Services
- Technical SEO
- on-site optimisation
- content strategy and SEO content
- website development
- local search
- reputation management
- multilingual SEO for dental tourism
- generative engine optimisation (AI search visibility)
- Google Ads
- Meta Ads
- GA4 analytics
- conversion rate optimisation
- SEO training for clinic content teams
Practice Types They Work With
- general dentistry
- dental tourism
- DSOs/multi-location
Dental Clients & Results
- Dagdeviren Dental Clinic: about 45% more patient inquiries (January-July 2020)
- Turkey Dental Tourism: traffic up about 50%, turnover up 25% (2018-2019)
- NPİstanbul Brain Hospital: organic traffic up 1,088%, appointments up 1,245% (over one year)
- Acıbadem: patient registration form starts up 44.7%
- Memorial: healthcare organic visibility up 650%
- Asmed: organic traffic up 154%
Dental Practices They Have Worked With
- Dagdeviren Dental Clinic
- Turkey Dental Tourism
- Akdeniz Ağız ve Diş Sağlığı Polikliniği
- DentGroup
- Lema Dental Clinic
Why Dentists Choose Webtures
- Clients report gains such as 75% more site traffic
- Praised for kind, clear updates
- 4.9 from 14 Clutch reviews
- Rates of $50 to $99 an hour
Key Strengths
- Has grown inquiries for a dental clinic and traffic for a dental tourism business
- Trains in-house clinic staff to keep treatment content search-friendly
- Focuses almost entirely on SEO for dental clinic websites
- Fixes technical SEO issues that hold back practice website rankings
Awards & Recognition
- Kaan Gülten: VakıfBank Special Award, 4th Platin Business Books Awards (2025)
How the DSA Score Breaks Down
Points earned: 63.5 of 100 (profile 57 × 0.8 + client feedback 17.9). DSA Score: 93/100
What Dental Practices Say About Webtures
- 2 on review sites
- 2 from dental practices
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Clear reporting & honesty 2
- More new patient bookings 1
- Understanding of dentistry 1
In ShortClients repeatedly report measurable organic traffic gains and praise fast, knowledgeable and communicative staff, with detailed reporting. Two dental clients reported more inquiries and higher turnover.
Web development and SEO project for a dental clinic. Reports about a 45% rise in inquiries and timely, high-quality work.
See it on clutch.coSEO consulting for a dental tourism business. Reports about a 50% traffic increase and a 25% rise in turnover, and praises speed and expertise.
See it on clutch.coWhere Webtures Is Listed
Questions Dentists Ask About Webtures
Has Webtures worked with dental clinics?
Yes. Dagdeviren Dental Clinic and Turkey Dental Tourism have reviewed them on Clutch, and their client list includes Akdeniz Ağız ve Diş Sağlığı Polikliniği, DentGroup and Lema Dental Clinic.
What results did their dental clients report?
Dagdeviren Dental Clinic got about 45 percent more patient inquiries after a website and SEO project. Turkey Dental Tourism saw about 50 percent more traffic and at least 25 percent higher turnover.
Do they have hospital experience?
Yes. Their NPİstanbul Brain Hospital work brought a 1,088 percent rise in organic traffic, and they have done conversion work for Acıbadem treatment pages.
Can they help with dental tourism marketing?
They have done SEO for Turkey Dental Tourism, a site booking overseas patients, and offer multilingual SEO from Istanbul and London.
What do they charge?
The minimum is $1,000, and rates run $50 to $99 per hour, with most reviewed projects under $10,000.
Reviews of Webtures
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