Indianapolis full-service agency with strong copywriting, PR and healthcare client experience
About Well Done Marketing
Well Done Marketing is a full-service marketing, advertising and public relations agency in the Fountain Square district of Indianapolis, at 1043 Virginia Avenue. Ken Honeywell and his wife Becky founded it in 2005. In 2015 it merged with Gracie Communications, the PR firm of Lisa Sirkin Vielee. She became president in 2019, and Honeywell retired at the end of 2021. In 2022 the agency hired Scott Smith, formerly a vice president and creative director at Leo Burnett, as executive creative director.
The agency grew fast before that change. It made the Indianapolis Business Journal's 2021 Fast 25 list, with revenue of 5.45 million dollars in 2020, 94 percent growth from 2018 to 2020, and 31 employees. It has since hired for its creative, digital, PR and client service teams.
Its services fall into strategy, branding and creative, content and communications, web and digital. Strategy work uses digital audits, SEO and website analytics, audience journey mapping, competitor research and personas. Content services include SEO copywriting, technical SEO, blog content, video and podcasts, and lead-generation email. PR covers media relations, crisis communication, thought leadership and community outreach. The agency mixes digital channels with traditional ones such as broadcast, print and direct mail, and it measures progress against agreed KPIs.
Healthcare is a named sector. Its sectors include health care alongside energy, nonprofit, education, professional services and tourism. Clients include Goodman Campbell, an Indianapolis neurosurgery and spine practice, along with Lumina Foundation and Tindley schools. No dental practice is named, and there is no dental service page, so practices should ask for relevant healthcare samples.
Public reviews are thin. They are rated 4.8 on Google from five reviews, mostly from 2017. Reviewers describe the team as knowledgeable and willing to take creative risks. The average rate is 149 dollars per hour, and project budgets start between 1,000 and 10,000 dollars. The agency values honesty and kindness and chooses its clients with care.
The best fit is a dental group, specialist practice or oral health organisation in Indiana that needs brand messaging, PR or patient education content more than a packaged local SEO service. It does not publish its local map-pack and Google Business Profile methods.
Well Done Marketing's Website
Well Done Marketing at a Glance
| Founded | 2005 |
|---|---|
| Team size | 31 employees (2021); under 49 |
| Headquarters | Indianapolis, Indiana, USA |
| Leadership | Lisa Sirkin Vielee (President); Scott Smith (Executive Creative Director); Ken Honeywell (Founder, retired 2021) |
| Languages | English |
| Pricing | Average rate of $149 per hour; minimum budgets of $1,000-$10,000. |
Dental Marketing Services
- Brand strategy and positioning
- website design and development
- SEO copywriting and technical SEO
- content marketing and blogging
- video and podcast production
- public and media relations
- email marketing
- digital and programmatic advertising
- broadcast and print advertising
- digital audits and analytics
Why Dentists Choose Well Done Marketing
- Office at 1043 Virginia Avenue near Fountain Square
- Copywriting is listed first among its services
- Says it favors mission-driven clients
- Public relations offered alongside web development
- Listed in the Downtown Indy business directory
Key Strengths
- Writes clear website copy that explains a practice's services to patients
- Takes creative marketing risks to help a practice stand out
- Runs public relations alongside web development for practices
- Builds marketing strategy and design around a practice's mission
Awards & Recognition
- IBJ Fast 25 (2021)
How the DSA Score Breaks Down
Points earned: 31.5 of 100 (profile 21 × 0.8 + client feedback 14.7). DSA Score: 86/100
What Clients Say About Well Done Marketing
- 3 on Google
Clients Most Often Praise
- Understanding of dentistry 1
Matt Patterson calls the team knowledgeable professional experts who are more than just a marketing company.
See it on designrush.comFantastic at their work, a class act willing to take marketing risks.
See it on designrush.comBradford Ferguson recalls a unique project led by Ken Honeywell at Well Done Marketing (excerpt only).
See it on designrush.comWhere Well Done Marketing Is Listed
Questions Dentists Ask About Well Done Marketing
Has Well Done Marketing worked with healthcare practices?
Healthcare is one of their named sectors, and their clients include Goodman Campbell, a neurosurgery and spine practice. No dental clients are published.
Do they offer SEO?
Their content services include SEO copywriting and technical SEO, and strategy work includes SEO and website analytics. They do not offer a dedicated local SEO or Google Business Profile service.
Who leads the agency now?
Lisa Sirkin Vielee has been president since 2019. Founder Ken Honeywell retired at the end of 2021, and Scott Smith, formerly of Leo Burnett, joined as executive creative director in 2022.
How big is the agency?
They had 31 employees and 5.45 million dollars in revenue in 2020. They have added creative, digital and client service staff since then.
What budget do they expect?
They do not publish prices. Their average rate is 149 dollars per hour, with minimum project budgets between 1,000 and 10,000 dollars.
Reviews of Well Done Marketing
No reviews on this site yet. Have you worked with Well Done Marketing? Your review helps other dentists choose.