Small Arnhem studio combining UX, WordPress builds and SEO for growing brands
About Whale Agency
Whale Agency is a small digital studio at Oude Oeverstraat 120-6 in Arnhem. It started in 2012 and has a team of two to ten people. Carlos Virreira and Nikolay Bonev are the founders, with Bonev as CTO; Jurre is the UX designer on recent projects. The studio is a UX, digital marketing and web development agency and prefers digital-only work.
Their services are website, mobile and user-experience design; brand strategy, identity and content marketing; eCommerce strategy and marketing; and ongoing maintenance and consultancy. SEO is the largest single share of their work at about a quarter, followed by product design and web development. WordPress is their main CMS, and they also build in Webflow and with React and Remix. Their blog covers topics such as white-hat versus black-hat SEO and headless eCommerce. Reviewers describe a process built on user stories, phased delivery, monthly progress presentations and day-to-day contact through tools such as Discord and GitHub.
They have no dental or healthcare clients. The closest health-related item is a staging preview of a Yamba Health moringa supplement shop. A dental practice would be hiring them as a design-led web and SEO studio rather than as a specialist, so the fit depends on whether a clinic wants a custom-built site with search optimisation included.
Named clients include Textmetrics, Textgain, DSG (the werkenbijdsg.eu jobs site), Konighaus GmbH, Fonk Film and Totem Media, Rooftop Content Group, EVA visitor registration and the Making Europe project for Utrecht University. In 2023 Shelf.nu, an asset management software provider, chose them as design and growth partner for brand strategy, UX and UI, and Webflow marketing sites. Outcomes include a Konighaus webshop with a photo product customiser that brought in about $370,000 in its first year, better organic rankings and conversions for Textmetrics, and a steady flow of leads for Fonk Film, whose owner has referred five clients.
They are rated 4.8 on Clutch from five reviews and 5.0 on Google from 14 reviews. Common themes are clear and fast communication, openness about costs and timelines, solid technical knowledge and flexibility when scope changes. Two reviewers gave slightly lower marks on cost. Rates run $50 to $99 an hour with a $10,000 minimum (some listings say 75 to 99 euros an hour with a 25,000 euro minimum, or a $10,000 to $25,000 minimum budget). That budget level suits an established clinic or group planning a full site rebuild rather than a small monthly SEO retainer.
Whale Agency's Website
Whale Agency at a Glance
| Founded | 2012 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Arnhem, Gelderland, Netherlands |
| Leadership | Carlos Virreira (Co-Founder); Nikolay Bonev (Co-Founder and CTO) |
| Languages | Dutch; English |
| Pricing | $50-$99/hr ($99/hr average), $10,000+ minimum project; some listings give 75-99 euros/hr with a 25,000 euro minimum, or a $10,000-$25,000 minimum budget. |
| Contracts & reporting | Project-based builds with phased delivery and monthly progress presentations; ongoing maintenance and consultancy available. |
| Tools & partnerships | WordPress; Webflow; React; Remix; Ruby on Rails; Laravel; React Native; Adobe XD; Google Ads |
Dental Marketing Services
- Custom website design and development
- UX and UI design
- SEO
- content marketing
- Google Ads campaigns
- conversion optimisation
- brand strategy and identity
- website maintenance
Dental Clients & Results
- Konighaus GmbH: WordPress webshop with photo customiser, about $370,000 revenue in the first year (launched Oct 2018)
- Textmetrics: improved organic rankings and conversions after redesign (Jan-May 2019)
- Fonk Film and Totem Media: steady website sales leads from websites and SEO (2014 onward)
Why Dentists Choose Whale Agency
- 5.0 Google rating and 4.8 on Clutch
- Building websites and digital products in Arnhem since 2012
- SEO, UX design and development under one roof
- Published hourly rates and budget ranges
- Named clients including Textmetrics and Utrecht University's Making Europe
Key Strengths
- Search-friendly websites that explain dental treatments clearly to new patients
- Clean UX design that guides visitors toward appointment requests
- Content marketing that supports long-term organic visibility for a practice
- Google Ads setup and testing to bring in local patient inquiries
How the DSA Score Breaks Down
Points earned: 60.3 of 100 (profile 55 × 0.8 + client feedback 16.3). DSA Score: 92/100
What Clients Say About Whale Agency
- 5 on Google
- 2 on review sites
Clients Most Often Praise
- Dental website design 5
- Communication & responsiveness 2
- Understanding of dentistry 1
- Value for money 1
In ShortClients praise the team's technical skill, responsiveness, strategic input and transparency about costs and timelines.
Jenny Witte praised the team for understanding the client's needs and finding strong solutions on a long-running collaboration.
See it on designrush.comJordi van Even described the team as reliable and responsive after they built and hosted the Rooftop Content Group website.
See it on feedbax.aiJanine Zielman said the team combines design, marketing, technology and strategy in one place.
See it on feedbax.aiShow 4 more client reviews
- Floris described the founders as complementary, strategic and open to feedback. Google, 14 May 2018
- CEO, Textmetrics: Chose the agency for its grasp of their goals and its record of delivering on promises for the website design. Clutch, 26 Nov 2019
- Owner reported website builds, SEO, AdWords setup and marketing campaigns delivered for several of their companies. Clutch, 23 Oct 2019
- Charlotte Mutsaers praised the new website build and the team's fast responses. Google, approx. Apr 2019
Where Whale Agency Is Listed
Questions Dentists Ask About Whale Agency
Has Whale Agency built websites or done SEO for dentists?
No. They have no dental or healthcare clients. Their published work is for software, media, construction, eCommerce and university clients.
What budget does a project need?
Minimums range between $10,000 and 25,000 euros, with hourly rates of roughly $50 to $99 or 75 to 99 euros. That points to full site projects rather than small monthly retainers.
Who will work on our project?
The team is led by founders Carlos Virreira and Nikolay Bonev, with Nikolay as technical lead, and Jurre as UX designer. Clients describe direct contact with this small core team.
What do clients say about working with them?
Reviewers on Clutch and Google praise prompt communication, openness about costs and timelines, and strong technical knowledge. A few gave slightly lower scores on cost.
Reviews of Whale Agency
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