Warsaw data-driven SEO and content agency with a medical and pharma practice
About Whites
Whites Sp. z o.o. is a Warsaw digital agency based at Grochowska 306/308 in the Praga-Południe district. It has operated since 2012. Maciej Woźniak founded it, serves as CEO and chairs the management board, and Ania Tkaczyk is co-founder. The agency began working in foreign markets in 2018. In 2020 it added two sister firms: Vecton for marketing automation and GoodC for UX and product design, in which Whites took an 80% stake. In 2019 it began giving shares to key staff. In 2022 it joined SAR, the Polish marketing communication association.
For medical and pharma clients, Whites sells a separate data-driven SEO service in five steps. The client first briefs them on services, market and competitors. In-house machine learning and NLP tools then analyse large data sets on the client and its rivals. The strategy that follows sets out estimated results, expected conversions and a timeline. Whites can make the website changes itself, hand a plan to the client's own team, or support paid search. The last step is content written to match what patients are looking for. Because health content is YMYL, they apply E-E-A-T standards and check it against Polish rules on medical advertising. Newer services cover GEO and visibility in ChatGPT, Google AI Mode and AI Overviews. They measure AI-search presence with a tool called White Dog.
Their health list is long. It includes the Medicover clinic network, InviMed fertility clinics, Diagnostyka laboratories, Roche, Novo Nordisk, Teva, Sandoz, Servier, Galderma (Cetaphil), Apteline.pl, Medonet and medme.pl. Servier extended its educational project Moja Recepta na Zdrowie with Whites for another six months in April 2026. Galderma saw steady SEO growth after a year of work on the new Cetaphil site. A project for medme.pl won a semKrK award. No dental clinic is named. Their scale and compliance focus suit dental chains, multi-site clinic groups and dental product brands better than single-chair practices.
Named staff include Marcin Kubik, partner and head of growth, with 12 years in medical and beauty marketing. Konrad Łęcki heads SEO and content, and Magda Stocka is deputy head of SEO. Magdalena Rozmus leads content work on YMYL and compliance, and Jakub Ciesielski, group account manager, runs strategy workshops and kick-offs. Testimonials from Roche Polska praise transparent reporting across SEO and paid channels. Medonet's SEO lead says the two teams rarely disagreed on priorities.
The agency holds Google Partner Premium status, a Gazela Biznesu award, two Forbes Diamonds, and awards or nominations from the European Content Awards and the Global Search Awards. It was also on Adweek's Fastest Growing list in 2020. Whites also published a 2025 ranking of healthcare and beauty agencies that places itself first. Prices are not published, and quotes follow a brief and analysis.
Whites' Website
Whites at a Glance
| Founded | 2012 |
|---|---|
| Headquarters | Warsaw (Praga-Południe), Masovian, Poland |
| Leadership | Maciej Woźniak (Co-founder, CEO and President of the Management Board); Ania Tkaczyk (Co-founder); Marcin Kubik (Partner, Head of Growth); Konrad Łęcki (Head of SEO & Content); Anna Smajda-Mościcka (Head of Communications & Performance); Agnieszka Zawadzka (Head of Research and Development); Marta Drożdż (Head of International Business Development) |
| Languages | Polish, English |
| Pricing | $5,000+ · $50-$99/hr |
| Contracts & reporting | Engagement begins with a brief, data analysis and a strategy with estimated results, conversions and a timeline; implementation can be done by Whites, by the client's team from a plan, or with SEM support; transparent reporting. |
| Tools & partnerships | Proprietary ML and NLP SEO tools; White Dog (AI search visibility analysis); Google Partner Premium; Vecton (marketing automation); GoodC (UX/UI and web development) |
Dental Marketing Services
- Data-driven SEO for medical websites
- competitor and market data analysis using in-house ML and NLP tools
- YMYL and E-E-A-T content
- medical content marketing including calculators and branded content
- GEO and ChatGPT/AI Overview visibility
- social media management and moderation
- performance marketing
- analytics and marketing data science
- marketing automation (via Vecton)
- UX/UI and web development (via GoodC)
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Medicover: social media response time cut from 4 hours to 30 minutes
- Galderma (Cetaphil): steady SEO and traffic growth after more than a year of work (no figures)
- Servier Polska (Moja Recepta na Zdrowie): cooperation extended by six months in April 2026
- medme.pl: success story recognised with a semKrK award
Why Dentists Choose Whites
- Separate data-driven SEO offer for medical and pharma sectors
- Named clients include Medicover and the InviMed fertility clinics
- Cut Medicover social media reply time from 4 hours to 30 minutes
- Named testimonials from Roche Polska and Medonet staff
- Offers SEO for ChatGPT and AI search in medicine
Key Strengths
- Analyses clinic sites and competitors with in-house machine learning and NLP tools
- Treats medical content as YMYL and applies E-A-T principles
- Strategy includes estimated patient conversions with a timeline and implementation plan
- Can implement site changes itself or hand a plan to the practice's own team
Awards & Recognition
- Google Partner Premium
- Gazela Biznesu (Puls Biznesu)
- two Forbes Diamonds
- European Content Awards and Global Search Awards (awards or nominations)
- Adweek Fastest Growing 2020
- semKrK award for medme.pl success story
How the DSA Score Breaks Down
Points earned: 63.3 of 100 (profile 58 × 0.8 + client feedback 16.9). DSA Score: 93/100
What Dental and Healthcare Clients Say About Whites
- 3 on review sites
- 1 from dental practices
Clients Most Often Praise
- Higher Google Maps & local rankings 1
In ShortHealthcare and pharma clients praise strategic, reliable SEO/social work.
Healthcare group (including dental care) says Whites' social media work helped it realize the channel's potential.
See it on clutch.coPharmaceutical distributor calls Whites a reliable partner with a strategic approach to its digital marketing.
See it on clutch.coMedical marketplace used Whites for SEO and content for its Italian branch and found they understood the industry.
See it on clutch.coWhere Whites Is Listed
Questions Dentists Ask About Whites
Does Whites have experience with clinics?
Yes. Its health clients include the Medicover clinic network, InviMed fertility clinics and Diagnostyka laboratories. No dental clinic is a named client.
How do they handle medical content rules?
They treat health content as YMYL and apply E-E-A-T standards. They also check work against the legal limits on advertising in the medical sector.
What is their SEO process for medical sites?
It runs in five steps: brief, data analysis with in-house ML and NLP tools, a strategy with estimated results and a timeline, implementation, and content. They can make site changes themselves or hand a plan to the client's team.
Can they help a clinic appear in ChatGPT and AI search?
Yes. They sell GEO and AI Mode services for medical brands, and they use their White Dog tool to measure visibility in AI search.
Who leads the agency?
Maciej Woźniak is co-founder and CEO, and Ania Tkaczyk is co-founder. Marcin Kubik leads growth and much of the health and beauty work.
Reviews of Whites
No reviews on this site yet. Have you worked with Whites? Your review helps other dentists choose.