Sheffield SEO-led agency and Google Partner serving small businesses, no dental specialism
About Wildcat Digital
Wildcat Digital is a Sheffield marketing agency that works from the Workstation on Paternoster Row, a short walk from the city's railway station. Will Hitchmough started the business in 2018 after spending several years at other Sheffield digital agencies. The team now has 23 people, within the 10 to 49 employee band. They include two SEO account directors, several SEO and PPC account managers, a Head of Growth, Rich Ayre, who arrived in May 2024, and a Head of Digital, Sarah Tyree, who joined in January 2025.
Search is the centre of the business. SEO makes up about 60 percent of their work and paid search about 25 percent. Their SEO menu covers local, mobile, technical, international and small business SEO, content writing, digital PR, consultancy and optimisation for AI search tools. Paid social, website design and a free website assessment sit alongside it, and the agency holds Google Partner status.
Their local SEO approach gives a fair picture of how a practice campaign would run. They treat the Google Business Profile as the first job: verifying the address, checking the name, phone number, website link and category, and adding images with alt text. They then work location terms into on-page copy, look for local backlinks, and reply to both positive and negative reviews. For businesses with more than one site they recommend a separate landing page and a separate profile for each location, which maps directly onto multi-surgery dental groups. Clients get a named account manager and a monthly performance report.
They have not published dental case studies or named dental clients. Their closest health work is with Your Sexual Health, a private STI testing provider. That campaign won Best Health and Beauty Campaign at the Northern Digital Awards 2023. Between January 2022 and May 2023, organic traffic rose 154 percent and revenue 75 percent, with more than 145 new top-three rankings. On Clutch they also have a review from Therapy Stars, a physiotherapy clinic that used them for web development, SEO and Google Ads.
Client feedback is mostly positive. They are rated 4.9 on Clutch from 11 reviews, with repeated comments about regular updates, tailored proposals, monthly roadmaps and easy communication. Two lower scores raised converting traffic into sales and keeping to schedule. They are rated 4.9 on Google from 32 reviews. About 90 percent of their clients are small businesses, the most common project size is under $10,000, and hourly rates fall between $50 and $99. Prices are quoted per project and are not published.
Wildcat Digital's Website
Wildcat Digital at a Glance
| Founded | 2018 |
|---|---|
| Team size | 10-49 employees (23 people on the team) |
| Headquarters | Sheffield, South Yorkshire, England, UK |
| Leadership | Will Hitchmough (Founder); Rich Ayre (Head of Growth); Sarah Tyree (Head of Digital); Fiorela Imerai (SEO Account Director); Paul Pennington (SEO Account Director); Siena Russell (Client Partnership Manager) |
| Languages | English |
| Pricing | No public price list; quoted per project. Rates of $50-$99 per hour with most projects under $10,000 (some listings give an average of $99 per hour). |
| Contracts & reporting | Dedicated account manager and a monthly campaign performance report; contract length not published. |
| Tools & partnerships | Google Partner; Google Analytics (GA4); Google Business Profile; Google Ads |
Dental Marketing Services
- Local SEO
- Google Business Profile optimisation
- technical SEO
- content writing
- digital PR and link building
- PPC (Google Ads)
- paid social
- website design
- AI search optimisation (GEO)
- monthly performance reporting
Dental Clients & Results
- Your Sexual Health (private STI testing): organic traffic up 154%, blog traffic up 224%, revenue up 75%, 145+ new top-3 rankings (January 2022 to May 2023)
- PixelTree: 70% organic traffic rise in one month
- HSEDocs: about 60% year-on-year performance gain
Why Dentists Choose Wildcat Digital
- Founded in 2018 by Will Hitchmough
- Office in the Workstation, near Sheffield railway station
- Northern Digital Awards 2023 winner
- Offers local, technical and international SEO
- Works mainly with start-ups, local firms and SMEs
Key Strengths
- Holds regular catch-ups and proactively finds new opportunities for practices
- Plans campaigns around a practice's local market and geographic challenges
- Provides detailed reporting on SEO and PPC results for practices
- Optimises practices for AI search and generative engine results
Awards & Recognition
- Northern Digital Awards 2023: Best Health and Beauty Campaign (with Your Sexual Health)
How the DSA Score Breaks Down
Points earned: 32 of 100 (profile 23 × 0.8 + client feedback 13.6). DSA Score: 86/100
What Clients Say About Wildcat Digital
- 3 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 1
- Clear reporting & honesty 1
- Understanding of dentistry 1
In ShortGoogle reviews praise proactive account management and reporting.
18+ month SEO/PPC client valuing proactive opportunity-finding, detailed reporting and regular catch-ups.
See it on designrush.comFirst agency to understand their digital goals and plan around industry and geographic challenges.
See it on designrush.comBioUKFuels Sheffield praises a professional, results-focused team and proactive account manager.
See it on designrush.comWhere Wildcat Digital Is Listed
Questions Dentists Ask About Wildcat Digital
Has Wildcat Digital worked with dental practices?
They have not published any dental clients or dental case studies. Their nearest health work is an award-winning SEO campaign for a private STI testing provider and SEO and Google Ads work for a physiotherapy clinic.
How do they approach local SEO for a practice with several sites?
Their approach starts with verifying and completing the Google Business Profile, then adding location terms to site content and earning local links. For multi-location businesses they recommend a separate landing page and a separate Business Profile for each location.
What does Wildcat Digital cost?
They do not publish prices and quote per project. Hourly rates run $50 to $99, and most projects are under $10,000.
How will I get updates on my campaign?
Each client has a dedicated account manager and receives a monthly performance report. Clutch reviewers often mention regular catch-ups and clear monthly roadmaps.
What do past clients criticise?
Most Clutch reviews are 5.0, but two 4.5 reviews raised turning traffic into sales and sticking to timelines. One reviewer also noted they do not take on large, full-scope website builds.
Reviews of Wildcat Digital
No reviews on this site yet. Have you worked with Wildcat Digital? Your review helps other dentists choose.