Bruges SEO specialist and training academy, part of Ants since 2024
About WiSEO
WiSEO BV is a search agency at the Katelijnepoort Business Park on Baron Ruzettelaan in Bruges. It focuses on SEO, with paid search run alongside it, and is known in Flanders for its training. Frederik Vermeire started it at the end of 2015 as a freelance SEO consultant. He has about 20 years of SEO experience, including seven years in the Netherlands, has given more than 100 training sessions and wrote the book Krachtige SEO. He also teaches at HOGENT, Brugge Business School and BAM.
In September 2024 the Ghent and Antwerp performance agency Ants took over WiSEO. Ants was founded in 2017 by Jacob Verroken and Sam Stals and has been part of the Craftzing Group since 2022. The deal brought WiSEO's eight specialists into Ants, giving the combined business about 35 marketing staff, and Vermeire became a shareholder in Ants. The WiSEO site and brand are still live, and academy registration now runs through Ants.
Work is split into three offers. SEO audits produce a detailed report with recommendations. Hands-on SEO covers strategy and ongoing optimisation, with an in-house option. Training includes an SEO Academy in Ghent for up to eight people at 495 euros per person excluding VAT, plus courses for developers and copywriters. The team includes a technical SEO analyst, an SEO lead, a paid search specialist, a project coordinator and several SEO specialists. The agency manages about 280,000 Google ads a month.
The most relevant proof for dental practices is healthcare. WiSEO has worked for Wit-Gele Kruis, a home nursing organisation in West Flanders, since 2019. It built local landing pages for terms such as home nursing in Bruges, kept Google Business Profile listings consistent, used Google for Jobs to raise applications, managed an SEO migration for the Gezond Thuis site and ran paid search by province. Performance is tracked in Looker Studio dashboards. The work brought clear gains in visibility and job applications, though no figures are published. AniCura, a veterinary clinic group, is also a client.
Other clients include Colruyt Group, VRT, Proximus, Pluxee, Van Marcke, Accent Jobs and Visit West-Vlaanderen. It is rated 4.9 out of 5 from 100 Google reviews, is a Google Partner and is a Feweb member. It has no dental clients. Ongoing service prices are not published.
WiSEO's Website
WiSEO at a Glance
| Founded | 2015 |
|---|---|
| Team size | 8-10 employees (within Ants, about 35 staff) |
| Headquarters | Bruges, West Flanders, Belgium |
| Other offices | Ghent, Antwerp (via parent Ants) |
| Leadership | Frederik Vermeire (Founder and Managing Director); Jacob Verroken (CEO of parent Ants) |
| Languages | Dutch, English |
| Pricing | SEO Academy 495 EUR per person excl. VAT; agency service prices not published. Rates run 100-149 USD per hour. |
| Contracts & reporting | KPI-based reporting through Looker Studio dashboards; audits delivered as a detailed written report. |
| Tools & partnerships | Google Partner; Looker Studio; Google Search Console; Google for Jobs; Feweb member; Combell hosting |
Dental Marketing Services
- SEO audit and SEO scan
- hands-on SEO strategy and optimisation
- technical SEO
- local landing pages
- Google Business Profile consistency
- Google Ads (SEA)
- Looker Studio reporting dashboards
- SEO training for in-house staff
Dental Clients & Results
- Wit-Gele Kruis: improved local visibility and more job applications via SEO, Google for Jobs and provincial SEA (since 2019, no metrics published)
Why Dentists Choose WiSEO
- Founded in 2015 by SEO teacher Frederik Vermeire
- Runs an SEO Academy, including a technical SEO edition
- Says it manages 280K Google ads per month
- Case studies include Van Marcke and Visit West-Vlaanderen
- Team of SEO specialists plus a separate SEA specialist
Key Strengths
- Writes practice SEO audit reports detailed enough for a web developer to act on
- Hands-on practice SEO includes KPI-based reports with optimization proposals
- Works on SEO remotely or in-house alongside the practice's team
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where WiSEO Is Listed
Questions Dentists Ask About WiSEO
Is WiSEO still independent?
No. The Ghent and Antwerp agency Ants took over WiSEO in September 2024, and founder Frederik Vermeire became an Ants shareholder. The WiSEO site and name are still in use.
Do they have healthcare experience?
Yes. They have worked with home nursing organisation Wit-Gele Kruis since 2019 on local SEO, Google Business Profile, recruitment visibility and paid search. They have no dental clients.
Can they train my own staff in SEO?
Yes. The SEO Academy in Ghent costs 495 euros per person excluding VAT for groups of up to eight, and there are separate courses for developers and copywriters.
How do they report results?
For Wit-Gele Kruis they built Looker Studio dashboards that track SEO and paid search conversions. Optimisation proposals were presented per province.
What do clients say about them?
They are rated 4.9 out of 5 from 100 Google reviews. A Wit-Gele Kruis manager credits them with improving online visibility year after year.
Reviews of WiSEO
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