WiT Group Reviews & Agency Profile

About WiT Group

WiT Group is a performance marketing agency headquartered at 1235 East Boulevard in Charlotte, North Carolina. It also has offices in Columbia, South Carolina, and Kannapolis, North Carolina. Josh Mangum founded the business, which has operated since 2011, and is its CEO. Under him it grew from a consultancy into a full-service agency. It has 11 to 50 staff. The Charlotte Business Journal included WiT among the city's largest digital marketing agencies in its 2023 rankings. Mangum has also started a podcast studio in Columbia called Witcraft and a virtual assistant company.

The agency's work falls into three areas. Creative covers branding, ad copy, design and websites. Marketing covers PPC, SEO, local SEO, inbound lead generation, and traditional media such as radio, TV and print. Strategy covers consulting, automation, systems integration and data reporting. Its best-known feature is how it bills. Ad campaigns can be priced by the hour, on a retainer, or through a pay-for-performance commission. Creative and strategy work is billed hourly, and every employee is paid partly on performance.

New clients go through a six-step process: consultation, audit and discovery, objective setting, a strategic roadmap, delivery, and review. The roadmap arrives within seven days of discovery and includes ad budgets, tactics and a 90-day plan. All paid campaigns need an approved strategy and a strategist's sign-off. The team works with HubSpot, Marketo, Pardot, Mailchimp and Salesforce, as well as the main social ad platforms. A free digital audit is offered as a starting point.

WiT has no published dental work, and none of its named clients are dental practices. Health care is among its industries, and its clients include TRC Healthcare and Nutrition Healthworks. Other clients include Florida Power and Light, European Machinery Service, WattSun Solar, Colibri Group and Delarkin Mattress. For a practice, the main appeal would be paid search managed under a performance fee, combined with conversion rate work on landing pages.

Public feedback is mostly positive. BrightLocal reviewers describe the team as a trusted adviser that handles websites and social media for small businesses. On Google the firm averages about 4.8 from 22 reviews, though one recent reviewer described lost leads and a dispute over responsibility. The firm holds an A+ BBB rating and was a Google Badged Partner in 2023. Its awards include Clutch's 2024 fastest-growing company and 2026 top SEO company in North Carolina. The average rate is about 150 dollars an hour, with minimum budgets of 1,000 to 10,000 dollars.