Cebu-based Google Ads consultancy run by one senior specialist, with US entity
About Zeldigital
ZELDIGITAL is a Google Ads consultancy in Cebu City, on Borbajo Street in Talamban. Hanzel Lacida founded it. It runs a solo, fractional model with one accountable specialist and no junior account managers (some listings say two to nine people). The firm holds a US limited liability company for American clients and serves the Philippines and the United States.
It launched in 2020. The founder has more than ten years in paid search and has managed over 10 million US dollars in ad spend. About 90 percent of the work is Google Ads, covering Search, Shopping, Performance Max, Display and YouTube. The rest goes to Microsoft Advertising, Meta, LinkedIn and remarketing. SEO is also offered, but the business is built almost entirely around paid search.
New accounts follow a set schedule. Week one covers a discovery session and an audit of the existing account to find wasted spend. The strategy and budget plan is done by week two, and campaigns are built and launched in weeks two and three. Bids are tracked daily and refined weekly after that. Monthly reports come as Looker Studio dashboards on leads and sales. Work for multi-location businesses includes Google Merchant Center fixes, call tracking and attribution.
The firm suits a dental practice or group that mainly wants patient enquiries from paid search and is willing to fund a meaningful ad budget. It is less suited to a practice whose priority is organic or map rankings. Its main clients are e-commerce brands, lead-generation businesses, retailers and agencies, and it does not mention dentistry. Dental, medical and health care are small parts of its client mix.
Published proof is limited. On The Manifest and Clutch, a safes and security retailer rated the firm 4.5 overall. The client's sales rose from nothing to more than 100,000 US dollars in 2022, and its advertising returns improved. The reviewer valued the detailed monthly reports, regular strategy meetings and budget-friendly pricing. There are also case study titles on music streaming and e-commerce growth, without details.
Pricing is published as monthly retainers in Philippine pesos. Starter costs 35,000 pesos for up to two campaigns with monthly reports. Growth costs 75,000 pesos and adds Shopping, Performance Max and YouTube, weekly reports and a roadmap. An ads-led Fractional CMO tier costs 120,000 pesos and includes fortnightly executive syncs. There are no lock-in contracts, clients can cancel at any time, and a free ten-minute intro call is offered. Ad spend is billed separately and no minimum is published.
Zeldigital's Website
Zeldigital at a Glance
| Founded | 2020 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Cebu City (Talamban), Cebu, Philippines |
| Leadership | Hanzel Lacida (Founder) |
| Languages | English |
| Pricing | Monthly retainers: Starter 35,000 PHP (up to 2 campaigns, monthly reporting); Growth 75,000 PHP (Search, PMax, Shopping, YouTube, weekly reporting); Fractional CMO 120,000 PHP (testing programme, creative direction, bi-weekly executive sync). Ad spend is separate. |
| Contracts & reporting | Simple monthly retainers with no lock-in; clients can cancel at any time. Discovery and account audit happen in week 1, with launch in weeks 2-3, then daily monitoring and weekly optimisation. Reporting is weekly or monthly depending on the tier. A free 10-minute intro call is offered, and there is no formal performance guarantee. |
| Tools & partnerships | Google Ads; Microsoft Advertising; Meta Ads; LinkedIn Ads; Google Merchant Center; Looker Studio; Slack |
Dental Marketing Services
- Google Ads management (Search, Shopping, Performance Max, Display, YouTube)
- PPC account audits
- keyword research
- ad copy and creative
- bid management
- landing page optimisation
- geo and device targeting
- call tracking and attribution
- Microsoft Advertising
- Facebook and Instagram ads
- Looker Studio reporting
- SEO
Dental Clients & Results
- Unnamed safes and security retailer: online sales grew from zero to over 100,000 USD (2022)
Why Dentists Choose Zeldigital
- Consultancy-style service
- Google Ads expertise
- Named co-founder leads the work
- Founded 2020
- Premium senior attention
Key Strengths
- Audits a practice's existing Google Ads to cut spend on poor treatment keywords
- Runs social media marketing alongside paid search to promote a practice
- Assesses, sets up and launches practice ad campaigns, then monitors continuously
- Provides practices detailed monthly reports with regular strategy meetings
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Zeldigital Is Listed
Questions Dentists Ask About Zeldigital
Does Zeldigital focus on SEO or paid ads?
About 90 percent of its work is Google Ads. SEO is also offered, but the business is built around paid search.
Who manages the account?
Founder Hanzel Lacida runs the consultancy and there are no junior account managers. He has more than ten years of experience and has managed over 10 million USD in ad spend.
How much does it cost?
Monthly retainers are 35,000, 75,000 or 120,000 Philippine pesos depending on scope. Ad spend is paid separately.
Am I locked into a contract?
No. The agency uses monthly retainers with no lock-in and clients can cancel at any time.
Have they worked with dental practices?
No dental clients are named. Dental and medical are small shares of the client mix.
Reviews of Zeldigital
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