Tokyo-listed brand and web marketing firm with a dedicated dental clinic team
About Branding Technology
Branding Technology Inc. is a marketing company based in the Teito Shibuya Building in Nanpeidai-cho, Shibuya, Tokyo. Its mission is to help small and mid-sized Japanese businesses go digital with their brand at the centre of every decision. Besides the Tokyo head office, it has branch offices in Osaka, Nagoya and Fukuoka. The group had 182 employees at the end of March 2026, and its group companies include Azana, Fungry, Symphonical, VieTry in Vietnam and menu magazine, which it acquired in 2026.
The business was set up in August 2001 in Setagaya and later traded as Freesale before taking its current name in November 2018. Its dental work goes back a long way: in October 2003 it rolled out a dental clinic listing service called Dental Town across Japan. The company listed on the Tokyo Stock Exchange Mothers market in June 2019 under code 7067 and moved to the Growth market in April 2022. Yuki Kimura has been president since April 2009.
For dentists, the firm runs a team that focuses on dental clients. Its published projects follow a similar path. Staff interview the director, branch heads and hygienists to pin down what makes the clinic different. That becomes a concept and a catchphrase, and then a website that patients can read before they book. SEO work targets local searches that combine an area name with the word for dentist. The team also writes about Google Business Profile reviews and video for local clinics, and keeps improving sites after launch. For one new clinic in Mejiro, they registered the domain and put up a holding page before opening so that search engines could index it early. The dentist checked the clinical text, and search ads for root canal terms were added once organic rankings had settled.
The case list shows new openings, older clinics with outdated sites, multi-branch medical corporations, an orthodontic practice in Osaka and a dental laboratory. Work is in Japanese and aimed at the domestic market.
Named results include Mejiro Maria Dental, which ranked third for its local keyword two weeks after launch and averaged first place by month six, with about 90% of site visitors coming from organic search. Moji Dental Clinic in Tosu, Saga roughly doubled new patients after a site rebuild. At Tabo Dental Clinic in Urawa, about half of new patients said they came after seeing the website. Rakuhoukai used a branding project to unify Kento Dental and Tokorozawa no Haisha-san under one message. An unnamed Osaka clinic tripled its sales after changing its target audience and name.
Client comments point to the team's knowledge of dentistry, a shared view of the clinic's concept and easy communication. Several clinics extended the work to branch sites. The firm does not publish prices.
Branding Technology's Dental SEO Page
Branding Technology at a Glance
| Founded | 2001 |
|---|---|
| Team size | 182 employees (group, March 2026) |
| Headquarters | Shibuya, Tokyo, Japan |
| Other offices | Osaka, Nagoya, Fukuoka |
| Leadership | Yuki Kimura (Representative Director, President and CEO); Akira Noguchi (Director); Yuji Matsuoka (Director); Yuya Nakamatsu (Director); Daisuke Ishii (CDO) |
| Languages | Japanese |
| Pricing | $5,000+ per project · $150-$199/hr |
| Tools & partnerships | Google Business Profile; search advertising; templated case-blog system for clinic sites |
Dental Marketing Services
- Clinic concept and brand development
- catchphrase and copywriting
- dental website design and renewal
- local SEO for area plus dentist keywords
- pre-opening domain and indexing setup
- Google Business Profile review improvement
- search advertising for treatment keywords
- video marketing for local clinics
- post-launch site improvement by a dental team
- recruitment-oriented branding
- branch clinic websites
Practice Types They Work With
- general dentistry
- orthodontics
- endodontics
- implants
- periodontics
- pediatric dentistry
- new clinic openings
- multi-branch medical corporations
- dental laboratories
Dental Clients & Results
- Mejiro Maria Dental: 3rd for local keyword 2 weeks after launch, average 1st place by 6 months, about 90% of visitors from organic search
- Moji Dental Clinic: new patients roughly doubled soon after website renewal
- Tabo Dental Clinic: about half of new patients came after seeing the website
- Unnamed Osaka clinic: sales tripled after a change of target audience and clinic name shortly after opening
- Unnamed dental group with 5 branch sites: top rankings for region plus dentistry searches, with web new patients overtaking referrals
Dental Practices They Have Worked With
- Mejiro Maria Dental
- Moji Dental Clinic
- Tabo Dental Clinic
- Rakuhoukai (Kento Dental, Tokorozawa no Haisha-san)
- Tokatsu Dental Office
Why Dentists Choose Branding Technology
- Listed on the Tokyo Stock Exchange Growth Market since 2019
- Suited to dentists starting a clinic from scratch
- 25 years in business
- Audited public results
- Projects from $5,000
Key Strengths
- Makes flexible proposals that fit a clinic's limited marketing budget
- Unifies a clinic's website, flyers and signage under one brand
- Explains each measure's intent and results to clinic owners in monthly meetings
How the DSA Score Breaks Down
Points earned: 47.1 of 100 (profile 50 × 0.8 + client feedback 7.1). DSA Score: 89/100
What Clients Say About Branding Technology
- 5 on its website
Clients Most Often Praise
- More new patient bookings 4
- Value for money 3
- Dental website design 3
- Clear reporting & honesty 1
In ShortThe agency's own case studies credit steady SEO and web improvements with measurable gains in rankings, inquiries and sales, and clients praise careful monthly reporting and flexible proposals.
Reached first place for the keyword 'haisha' (car scrapping) and saw improving inquiries. The client valued monthly meetings that clearly explain the intent and results of each measure.
See it on branding-t.co.jpSite-wide conversions more than doubled year over year and page visits rose about 120% after SEO. The client thanked the agency for careful support and flexible proposals within a limited budget.
See it on branding-t.co.jpOver the long partnership, customer accounts grew from about 40–50 to more than 300 and web-sourced deals became more than half of transactions. The president values being recognized as the go-to copper processor.
See it on branding-t.co.jpShow 2 more client reviews
- Kyoei Home: Chose the agency because its builder websites capture each company's distinct home-building features, which the client felt would highlight its own strengths. Quoted from the agency's case study on a third-party roundup. Agency website
- Daitoya / 大塗屋: After a website renewal and unified flyers and signage, total monthly inquiries reached about 10. Quoted from the agency's case study on a third-party roundup. Agency website
Where Branding Technology Is Listed
Questions Dentists Ask About Branding Technology
Does Branding Technology have specific experience with dental clinics?
Yes. It launched a dental clinic listing service called Dental Town nationwide in 2003, and it has a team that focuses on dental clients. Its case studies cover clinics in Tokyo, Saitama, Chiba, Osaka and Saga.
Can they help a clinic that has not opened yet?
Yes. For Mejiro Maria Dental they registered the domain and published a holding page before opening so the site could be indexed early. The clinic ranked first on average for its local keyword about six months after launch.
Do they work with multi-branch dental groups?
Yes. They ran a branding project for the medical corporation Rakuhoukai, which operates two clinics in Saitama, and have worked for a dental group with five branch sites.
Is the company financially transparent?
It has been listed on the Tokyo Stock Exchange since June 2019 under code 7067 and now trades on the Growth market. It publishes company details such as capital, officers and staff numbers on its website.
Do they publish their fees?
No prices are listed on their website. Clinics need to request a proposal.
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