Adtrak Reviews & Agency Profile

About Adtrak

Adtrak is a marketing and creative agency headquartered at Standard Court on Park Row in Nottingham. The business was registered at Companies House on 6 June 1997 by Chris Robinson and Alex Lavender and started out designing printed directory adverts, later moving into websites and then search and paid media. Robinson is still Managing Director. The agency grew from 10 staff in 2007 to 120 in 2017, and the team is now just under 100, serving clients across the UK.

The service list now runs across SEO, PPC, AI search, social, conversion optimisation, branding, copywriting, video and photography, plus a telecoms arm. A creative division, Adtrak Creative, launched in January 2019 under creative services manager Sarah Shaw, and in 2018 the agency signed its first US clients in Austin, Texas. Their values are simplicity, visibility and performance, and client work moves through four stages they call Understand, Plan, Deliver and Evaluate.

SEO starts with an audit of technical health, site structure, user experience and content, followed by an onsite setup covering keyword research, copy, redirects and Google Business Profile, then monthly management. Profile work includes service listings, images, video and support with review generation. Their AI search work (AEO, GEO and LLM SEO) rests on strong site content plus citations, brand mentions and reviews. The feature most useful to a dental practice is call attribution: tracking numbers forward to the existing practice line, calls are tied to campaigns and keywords through Google Ads and GA4, and recordings are analysed with Air Platform for intent, lead quality and outcome. They also use in-house software called Advanced Location Dynamics to connect Google Ads with local targeting.

Adtrak has no dedicated dental marketing page, but two dental projects are among its roughly 40 published case studies. For Ashfield Dental Clinic in Nottinghamshire, a family and cosmetic practice offering Invisalign, implants and emergency care, they built a new website and reworked Performance Max and search campaigns. Leads rose more than 31% on the previous quarter, cost per lead fell 19.15% and average cost per click fell by more than 43%. For La Belle Dental Clinic in Edinburgh the brief was branding: a new identity, a brand icon, a calm colour palette and an on-site photoshoot. Most other case studies are trades, home improvement and building supply firms.

Reviews.co.uk shows a 4.9 rating from 105 reviews with 98% recommending them, and they have more than 150 positive reviews overall; reviewers tend to mention lead generation and approachable account staff. SEO tiers start from £500 plus VAT a month and vary by industry, location and competition, while a tracking number starts at around £10 a month plus per-minute usage. Reports cover visitors, rankings, leads, calls, forms and lead-to-visitor rate. Hourly rates run $150 to $199. Adtrak suits UK practices that want an established, sizeable team and close measurement of phone enquiries more than a dental-only specialist.