Some 43,300 university students live in Nottingham, according to the city council’s Nottingham Insight figures, and about a fifth of residents (20.7%) are under 18.
The overall population rose 5.9% between the 2011 and 2021 censuses, from just under 305,700 to around 323,600, the ONS reports. A practice here is marketing to a city with a large student body and a sizeable share of families with children.
Seven agencies appear on this page, all based in Nottingham, and three show dental or healthcare work. Published pricing starts at £500 a month, with one firm listing $130 an hour.
Dental SEO Market Statistics: Nottingham
- In Nottingham, 34.2% of 5-year-olds had visible signs of tooth decay in 2022, compared with 23.7% across England (Notts TV, citing the Oral Health Survey of 5-Year-Old Children, 2022).
- Nottingham’s 5-year-olds had an average of 1.3 decayed, missing or filled teeth each, compared with 0.8 across England (Notts TV, citing the Oral Health Survey of 5-Year-Old Children, 2022).
- The NHS Nottingham and Nottinghamshire Integrated Care Board area had 578 NHS dentists in 2023/24, up from 448 in 2011/12 (UK Parliament written answer 61854, 2025).
- Across England there were 43 NHS dentists per 100,000 people in 2025/26, a rate that varies by Integrated Care Board (NHS Business Services Authority, NHS Dental Statistics for England, 2026).
- Across England, 18.8 million adults, or 40% of the adult population, saw an NHS dentist in the 24 months to 31 March 2026 (NHS Business Services Authority, NHS Dental Statistics for England, 2026).
- The most-reviewed agency in Nottingham, Tank, holds a 5.0 rating from 40 reviews (DesignRush, 2026).
- 3 of the 7 agencies based in the Nottingham area have dental or healthcare marketing experience (agency websites and directory profiles, 2026).
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Quick Picks: Best Dental SEO Companies Rankings In Nottingham
Short on time? These are the standouts from our 7 reviewed local agencies.
Key Findings From Our Research of Top-Tier Dental SEO Services in Nottingham
Numbers from our own review of every agency on this page.
- 7agencies based in Nottingham made our list after we checked their reviews, clients, results and terms.
- 6 of 7name at least one dental client publicly, so you can check their work.
- 6 of 7have a rating we could verify, averaging 4.9 stars.
- 87/100is the average DSA Score here. Top score: 90/100.
Updated automatically from our agency data. Last data refresh: November 2026.
How We Score Each Agency
Every agency in the main list is based in Nottingham. National dental agencies that work here are shown separately below it. We checked each one’s dental client work, public reviews, published results and terms before adding it, then read every client testimonial we could find. Only agencies that pass these checks are listed, so every DSA Score starts at 80. The other 20 depend on how many of the 100 points below each agency earns: DSA Score = 80 + points earned ÷ 5.
- Profile (up to 80 points). Five factors scored out of 20 each, then scaled to 80:
- Client reviews: a verified rating on Google, Clutch, G2, UpCity, Trustpilot or a similar platform
- Experience: years in business, a named founder or leader, and a dental or healthcare focus
- Client portfolio: how many dental clients the agency names publicly
- Published results: case studies with real figures, such as traffic, leads or revenue
- Transparency: published prices, clear contract terms, and a confirmed website and location
- Client feedback (up to 20 points). What clients actually say, from the testimonials we read on Google, independent review sites and the agency’s own website:
- Independent reviews (6): how many reviews we found that the agency doesn’t control
- Client satisfaction (8): how consistently clients praise the agency, adjusted so a handful of reviews can’t outscore a long track record
- Independent sources (4): how much of the feedback comes from Google and review sites rather than the agency’s own pages
- Dental clients (2): at least one review from a dental practice
- Verification. Client feedback points are reduced when reviews or agency details can’t be verified.
We summarise each client review in our own words and link to the original, so you can read it in full.
Price ranges are a guide based on published rates and typical fees for agencies of a similar profile. Always ask for a written quote.
What Clients Say About the Top Dental SEO Agencies in Nottingham
We gathered 23 client reviews for the agencies on this page from Google, independent review sites and the agencies’ own websites, and summarised each one in plain English. Clients most often praise their understanding of dentistry.
What Clients Praise Most
Most reviewed on Google and independent sites: Tank, with 4 client reviews.
Digital PR and SEO work hand in hand at Tank, a Nottingham agency on Kayes Walk in the Lace Market with a second office at Beehive Mill in Manchester. Part of The Boda Group, the team blends PR, content marketing, SEO, generative engine optimization, design, social media and paid media. Rated 5.0 from 40 Google reviews, Tank is described by clients as strategic, creative, approachable and results-driven. Technical audits, site migrations and A/B testing on Webtrends Optimize support stronger websites. For dental practices in the East Midlands and the North West, press coverage builds credibility and authoritative backlinks that lift organic visibility.
Why Choose Tank
- Office on Kayes Walk in the Lace Market
- Combines PR and SEO in one team
- Part of The Boda Group of companies
- Second office at Beehive Mill, Manchester
- Rated 5.0 from 40 reviews on DesignRush
What Clients Say About Tank
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 2
Samantha Adams describes a strategic, creative, results-driven team with deep understanding of their business.
See it on designrush.comAdam Speight calls Tank the best PR company he has worked with.
See it on designrush.comJessica Watson recommends Tank to anyone needing agency help in Nottingham.
See it on designrush.comShow 1 more client review
- Daniel Briggs praises the team as expert, approachable and friendly. Google, 23 October 2023
How the DSA Score Breaks Down
Points earned: 47.7 of 100 (profile 41 × 0.8 + client feedback 14.9). DSA Score: 90/100
Key Strengths
- Optimises practices for AI answer engines through GEO alongside classic SEO
- Runs A/B tests on Webtrends Optimize to validate practice website changes
- Covers technical audits, site architecture and migration support for practice websites
- Runs paid media campaigns for practices alongside digital PR and search
At a Glance
| Services | SEO, PR, content marketing, digital strategy, design, social media |
|---|---|
| Hourly Price Range | $130/hr |
| Project Price Range | Quoted per project |
| Top Clients | No dental clients named |
| Ratings We Checked | Google 5.0 (40 reviews) |
Reporting that tracks calls, forms and leads rather than just rankings is a hallmark of Adtrak, a Nottingham agency holding Google Partner and Bing Accredited status. Healthcare is among their industries, with services spanning SEO, PPC, AI search optimization, social advertising, conversion rate optimization, digital PR, branding and in-house video and photography. The team enriches Google Business Profiles with images, video and review generation and analyzes recorded calls for intent and lead quality. Rated 4.9 from 105 Reviews.co.uk reviews with 98% recommending them, Adtrak gives dental practices a clear line of sight from search activity to booked appointments.
Why Choose Adtrak
- Publishes SEO plans from £500 plus VAT per month
- Office at Standard Court on Park Row
- Has an in-house video and photography team
- Google Partner and Bing Accredited
- Lists healthcare among the industries it serves
What Clients Say About Adtrak
- 4 on review sites
Clients Most Often Praise
- More new patient bookings 1
- Dental website design 1
In ShortSmall local-business clients credit Adtrak with lead generation, websites and friendly service.
Ian Dobbs credits Adtrak with turning around his blinds business and generating most new leads.
See it on reviews.co.ukKelly Brewer finds Adtrak helpful and friendly, helping the business grow since 2014.
See it on reviews.co.ukChrissy Norris praises friendly, professional service and an excellent website design.
See it on reviews.co.ukShow 1 more client review
- Jamie Hannath says Adtrak delivers exactly what it promises. Reviews.co.uk, posted 11 years ago (as of October 2026)
How the DSA Score Breaks Down
Points earned: 41.3 of 100 (profile 33 × 0.8 + client feedback 14.9). DSA Score: 88/100
Key Strengths
- Improves conversion rates on practice websites to turn visits into bookings
- Reports on patient calls, forms and leads, not just rankings and traffic
- Analyses recorded calls for lead quality and patient intent
At a Glance
| Services | SEO, PPC, AI search optimisation, social media advertising, CRO, digital PR, branding, videography |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | £500+/month |
| Top Clients | Easigrass, London Stone |
| Awards & Recognition | Google Partner, Bing Accredited |
| Ratings We Checked | Reviews.co.uk 4.9 (105 reviews, 98% recommend) |
Named both Independent Agency of the Year and Integrated Agency of the Year in 2026, Impression Digital is a Nottingham search and performance agency with further offices in London, Manchester and New York. The team spans technical SEO, paid search, paid social, digital PR, analytics, generative engine optimization and conversion rate optimization grounded in behavioral science, and counts Cancer Research UK among their clients. A Google Premier Partner, Microsoft Select Partner and certified B Corp, the agency holds a 5.0 rating from 65 Google reviews praising proactive account management and patient, hands-on website migrations. Multi-site dental groups and DSOs planning ambitious organic growth will find enterprise-grade expertise here.
Why Choose Impression Digital
- Head office in Fothergill House on King Street, Nottingham
- Cancer Research UK is a named client
- Google Premier Partner and Microsoft Select Partner
- Certified B Corp with offices in four cities
- Uses behavioural science in its CRO work
What Clients Say About Impression Digital
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Understanding of dentistry 2
- Dental website design 1
In ShortGoogle reviews praise SEO expertise, account management and proactive, knowledgeable team.
sara khalilian calls Impression an outstanding SEO agency whose strategy drove significant traffic.
See it on designrush.comAfter a year working together, finds the team proactive, knowledgeable and pleasant.
See it on designrush.comPamela Murdock describes the agency as exceptional, with strong account management and SEO expertise.
See it on designrush.comShow 1 more client review
- This reviewer describes a website migration in which the team was patient, supportive and hands-on. Google
How the DSA Score Breaks Down
Points earned: 36.5 of 100 (profile 27 × 0.8 + client feedback 14.9). DSA Score: 87/100
Key Strengths
- Guides practices through website migrations with patient, hands-on support
- Provides strong account management with analytics on practice campaign results
- Uses behavioural science in conversion work to turn visitors into patients
- Optimises practice content for generative AI search engines
At a Glance
| Services | SEO, technical SEO, paid search, paid social, digital PR, CRO, analytics, generative engine optimisation |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | Cancer Research UK |
| Ratings We Checked | Google 5.0 (65 reviews) |
Waterden Dental is among the case study clients of Finsbury Media, a Premier Google Partner with a Nottingham office at Commerce Square in the Lace Market and a registered office in Liverpool's Cotton Exchange. Their team runs Google Ads, local SEO, AI SEO, Facebook and Instagram ads, social media management and web design, plus call recording and virtual number tracking that reveals which ads bring in patient calls. Rated 4.4 from 29 reviews on Reviews.io, where 86% of reviewers recommend them, clients praise deep Google knowledge and modern website redesigns. Free paid search and SEO workshops make them a useful partner for practices wanting to understand their marketing.
Why Choose Finsbury Media
- Waterden Dental is a named case study client
- Office at Commerce Square in the Lace Market
- Holds Premier Google Partner status for paid search
- Offers call recording and call AI tracking
- Runs free paid search and SEO workshops
What Clients Say About Finsbury Media
- 3 on review sites
Clients Most Often Praise
- Understanding of dentistry 1
- Dental website design 1
Impressed with the agency's Google knowledge and marketing understanding.
See it on reviews.ioShah says Finsbury Media transformed his website into a modern, contemporary site.
See it on reviews.ioExtremely satisfied with Paul Squires and Finsbury, giving 5 stars.
See it on reviews.ioHow the DSA Score Breaks Down
Points earned: 34.2 of 100 (profile 27 × 0.8 + client feedback 12.6). DSA Score: 87/100
Key Strengths
- Manages Facebook and Instagram ads for treatment promotions
- Tracks and records calls so practices see which ads bring patients
- Runs free workshops that teach practice owners about paid search and SEO
At a Glance
| Services | Local SEO, Google Ads, Facebook and Instagram ads, social media management, web design, AI SEO, call tracking |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | Waterden Dental, Monster Skips, Engineered Composites, Society of Petroleum Engineers, Reglaze Glasses Direct |
| Awards & Recognition | Premier Google Partner |
| Ratings We Checked | Reviews.io 4.4 (29 reviews, 86% recommend) |
Big-brand experience sits behind Herdl, a Nottingham digital agency in Cobden Chambers with further offices in Ashby de la Zouch and London, whose work includes SEO consulting for the McDonald's careers website and behavior-tracking analytics for Royal Mail. The team covers SEO, PPC, web design, marketing consultation, analytics and AI consulting, and lists healthcare among the sectors it serves. Clutch reviewers rate Herdl 5.0, and every review collected there is positive, praising proactive strategy that keeps clients ahead of competitors along with friendly, clear communication. For practices, that means analytics showing how patients use the website, plus SEO and PPC explained in plain terms.
Why Choose Herdl
- Office in Cobden Chambers, Nottingham city centre
- Did SEO consulting for McDonald's careers site
- Set up behaviour tracking analytics for Royal Mail
- Offers AI consulting alongside SEO and PPC
- Lists healthcare as a sector on its enquiry form
What Clients Say About Herdl
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 1
- Communication & responsiveness 1
- Clear reporting & honesty 1
In ShortClutch reviewers praise PPC/SEO results, proactive strategy and clear, friendly communication.
Web development, branding, SEO and PPC client fully satisfied with the agency.
See it on clutch.coPPC client says Herdl keeps them ahead of competitors by preparing for what's next.
See it on clutch.coPPC & SEO client highlights friendliness and fast response to queries.
See it on clutch.coShow 1 more client review
- Keith Roberts, Managing Director, CPS Tackle: SEO client values how clearly the team explains its expertise. Clutch, Jan 13, 2022
How the DSA Score Breaks Down
Points earned: 34.1 of 100 (profile 24 × 0.8 + client feedback 14.9). DSA Score: 87/100
Key Strengths
- Keeps practices ahead of local competitors by preparing for search changes
- Runs SEO and PPC for practices with clear explanations of the work
- Sets up analytics tracking to show how patients use a practice website
- Offers AI consulting to help practices adopt new marketing tools
At a Glance
| Services | SEO, PPC, web design, marketing consultation, AI consulting, analytics |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | McDonald's, Royal Mail |
| Ratings We Checked | Clutch 5.0 (6 reviews) |
Top-five rankings for priority keywords are among the results clients credit to Kumo, a Nottingham SEO and PPC agency at the NBV Enterprise Centre on David Lane. Working with local and national businesses such as NVC Security and Uretek UK, the team combines keyword research, content and technical optimization with paid search management and technical support for e-commerce sites. Every review on TechBehemoths is a 5.0, with clients praising knowledgeable, results-focused people who keep them informed and steady PPC gains over multi-year partnerships. For dental practices in the East Midlands, that blend of local SEO and PPC brings nearby patients to treatment pages.
Why Choose Kumo
- Based at the NBV Enterprise Centre in Basford
- Clients include NVC Security and Uretek UK
- Gives technical support to e-commerce sites
- Shows 15 Google reviews on its contact page
- Google reviews on its site go back to 2018
What Clients Say About Kumo
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Understanding of dentistry 1
- Dental website design 1
Uretek UK praises Kumo's SEO and PPC work and being kept informed about campaign developments.
See it on techbehemoths.comBuilt three websites with Kumo and says PPC management improved over three years.
See it on techbehemoths.comUsed Kumo for SEO with good results and recommends them.
See it on techbehemoths.comShow 1 more client review
- Pavlos Sideris calls the team knowledgeable and results-focused. TechBehemoths, 13/3/2018
How the DSA Score Breaks Down
Points earned: 34.1 of 100 (profile 24 × 0.8 + client feedback 14.9). DSA Score: 87/100
Key Strengths
- Keeps practices updated on campaign developments and keyword rankings
- Combines keyword research, content and technical work to rank practices in local search
- Runs PPC campaigns alongside SEO to bring patients to local practices
- Provides technical support for practices selling dental products online
At a Glance
| Services | SEO, PPC, digital marketing, e-commerce support, Google Ads, local SEO |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | NVC Security, Uretek UK |
| Ratings We Checked | TechBehemoths 5.0 (5 reviews) |
Paid search and conversion are where We Are Marketable shines, building dedicated landing pages for every Google Ads campaign from an office on Bridlesmith Walk in central Nottingham. As a Google, HubSpot and Shopify partner, the agency also runs SEO, social media ads, sales funnels, HubSpot setups and AI marketing automation for clients such as The Safegroup, Classroom Direct and Myzone. Health businesses are among their core sectors. For dental practices, treatment-specific landing pages for implants or Invisalign, backed by careful keyword research and ongoing optimization, can turn ad clicks into a steady flow of appointment bookings.
Why Choose We Are Marketable
- Office on Bridlesmith Walk in central Nottingham
- HubSpot Solutions Partner and Shopify Partner
- Builds sales funnels as a separate service
- Case studies include Classroom Direct and Myzone
- Runs a HighLevel agency service for automation
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Key Strengths
- Builds dedicated treatment landing pages for Google Ads campaigns
- Sets up practice Google Ads with keyword research and ongoing optimisation
- Works with practices on a no-contract basis for paid search
- Counts health businesses, a group that includes dental practices, among its core sectors
At a Glance
| Services | SEO, Google Ads, social media ads, sales funnels, HubSpot, Shopify, AI marketing |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | The Safegroup, Classroom Direct, Myzone, Techsilver, Mortgage Propeller |
National Dental Agencies That Work with Nottingham Practices
These agencies aren’t based in Nottingham, but they specialise in dental marketing and take on practices here remotely. They’re scored the same way as the local agencies above.
Formerly known as Digital Dental Communications, Mdot Marketing is a Nottingham agency with more than 20 years in healthcare marketing and a firm focus on dental and aesthetic practices. The team builds dental websites with treatment-focused SEO, films patient testimonial videos, runs social media and sends email recall campaigns that bring existing patients back for check-ups. Named clients include Bite Dentistry in Edinburgh and The Dutch Barton Dental Practice, and the agency also helped dental laboratory group ALS Dental build their profile. With matching print and branding work, Mdot Marketing serves practices across the UK, including the South East remotely, with a consistent online and offline presence.
Why Choose Mdot Marketing
- Dental and aesthetics specialist
- 20+ years in healthcare marketing
- Named practice testimonials
- Email recall campaigns
- Serves South East remotely
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Runs email recall campaigns that bring existing patients back for check-ups
- Films patient testimonial videos that build trust in a dental practice
- Builds dental websites with SEO focused on practice treatments
- Produces print materials and branding that match a practice's online presence
At a Glance
| Services | Dental websites, testimonial video, social media, email recall, SEO, print and branding |
|---|---|
| Hourly Price Range | £95-£150/hr |
| Project Price Range | £1,500-£3,750/month |
| Top Clients | Bite Dentistry (Edinburgh), The Dutch Barton Dental Practice, ALS Dental |
Ratings, testimonials and figures on this page come from each agency’s public review profiles, Google reviews republished on directories, the agencies’ own websites and their published case studies, reviewed for the November 2026 rankings. We feature the client feedback that best shows each agency’s strengths, summarised in our own words; follow each link to see the original review profile. Contact each agency directly to confirm current pricing before signing a contract.
Dental SEO in Nottingham: Frequently Asked Questions
Adtrak's SEO starts at £500 plus VAT a month. What sits behind that price?
A Google Partner and Bing accredited agency at Standard Court on Park Row, with its own video and photography team. £500 a month is the lowest published fee on the Nottingham page. Adtrak lists healthcare among the sectors it serves and names Easigrass and London Stone as clients. It has no public rating we could verify.
Finsbury Media has Waterden Dental as a case study. What else does it bring to a practice?
Call tracking. Finsbury Media sells call recording and call AI tools, so you can see which ads make the phone ring. It is a Premier Google Partner with an office at Commerce Square in the Lace Market, and it runs free paid search and SEO workshops. It publishes no prices or results with figures and has no verified rating.
Tank is a PR agency that charges $130 an hour. Why would a practice hire it?
For press coverage and SEO from one team. Tank, on Kayes Walk in the Lace Market, combines PR, content, SEO and design, and is part of The Boda Group. Its 5.0 rating from 40 DesignRush reviews is the only verified rating among the Nottingham agencies. It names no dental clients and publishes no results with figures.
A big share of our patients are students or young families. Who in Nottingham runs social media ads?
Finsbury Media runs Facebook and Instagram ads, Adtrak runs social media advertising, and We Are Marketable runs social ads alongside sales funnels and HubSpot set-up. Of the three, only Finsbury Media has a dental client, Waterden Dental. We Are Marketable works from Bridlesmith Walk and names clients such as Classroom Direct and Myzone.
Impression Digital won agency of the year badges and works with Cancer Research UK. Will it take on a single practice?
It does not say. Impression has no published prices or minimums and names no dental clients. Its head office is Fothergill House on King Street, with offices in London, Manchester and New York. It is a certified B Corp and a Google Premier Partner, with 2026 Independent and Integrated Agency of the Year badges on its site.
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