Finsbury Media Reviews & Agency Profile

UK Premier Google Partner offering dental SEO, Google Ads and call tracking

Liverpool, England, UK DSA Score: 87/100

About Finsbury Media

Finsbury Media is the trading name of MED MEDIA GROUP LIMITED, a UK company (number 13038620) with a registered office at International House in Liverpool's Cotton Exchange on Old Hall Street. The agency has offices in London, Surrey, Nottingham and Birmingham and is a Premier Google Partner. Its work spans Google Ads, Bing Ads, SEO, social media management, web design, development and hosting, alongside a set of in-house tracking products.

The business is directed by Chris Chapman, who has more than 30 years in advertising and marketing that began in local press before moving into radio and national publications. The management team includes Lawrence Henson as Head of Paid Media, Gihan Sandaruwan as SEO Department Manager, Yvonne Lau as Webteam Department Head, Darren Hall as Head of Client Services and Baz Whitehead as Head of Commercial.

For dental practices, the agency has a dedicated SEO for dentists page. Its approach starts with keyword research around treatments patients already search for, then moves to on-page optimisation, technical fixes, site structure and new content. Local SEO aims to place the practice in Google Maps and near me results, backed by a Google Business Profile guide. Reputation work involves encouraging patient reviews and tidying up profiles, while backlink building supports longer-term authority. The agency pairs quick wins, such as improving treatment pages, with slower authority building, and practices usually see visibility gains in three to six months, with stronger results after six to twelve.

The named dental proof is Waterden Dental, a full-service practice in Lincoln. That project was paid search rather than SEO: Finsbury Media restructured the Google Ads account into separate campaigns for emergency care, cosmetic dentistry, orthodontics and routine check-ups, built service landing pages and wired up call and conversion tracking. The outcome was a 45% rise in qualified Google Ads leads and more than 6,000 pounds a month in revenue from the ads.

A distinctive part of the offer is its own technology: a conversion optimisation platform, call recording, a Call AI product, virtual phone numbers and a consent management platform. This suits practices that want to see which campaigns produce booked calls. On Reviews.io the agency holds 4.4 from 29 reviews, with 86% recommending it. Reviewers tend to praise Google Ads and SEO knowledge and website redesigns, while one strongly negative review concerns an AdWords budget and fee dispute, which the agency answered by citing its terms.

On cost, monthly dental SEO investment typically runs from 300 pounds to more than 2,000 pounds, rising in competitive cities such as London or Manchester. Contract length is not published, and reporting is clear, with every enquiry tracked.

Finsbury Media's Dental SEO Page

Screenshot of Finsbury Media's dental seo page
Screenshot of finsburymedia.com/seo-by-industry/seo-for-dentists/

Finsbury Media at a Glance

HeadquartersLiverpool, England, UK
Other officesLondon, Surrey, Nottingham, Birmingham
LeadershipChris Chapman (Director); Lawrence Henson (Head of Paid Media); Gihan Sandaruwan (SEO Department Manager); Darren Hall (Head of Client Services); Baz Whitehead (Head of Commercial); Yvonne Lau (Webteam Department Head)
LanguagesEnglish
PricingDental SEO typically costs 300 to 2,000+ pounds per month, higher in competitive markets such as London or Manchester; free consultation offered.
Contracts & reportingContract length not published; clear and transparent reporting with every enquiry tracked; visibility gains typically expected in 3 to 6 months.
Tools & partnershipsPremier Google Partner; Conversion Optimisation Platform; Call Recording; Call AI; Virtual Phone Numbers; Consent Management Platform

Dental Marketing Services

  • Dental SEO
  • local SEO and Google Maps visibility
  • Google Business Profile optimisation
  • on-page and technical SEO
  • treatment page content
  • backlink building
  • patient review and reputation management
  • dental Google Ads with service-specific campaigns
  • landing pages
  • call tracking and call recording
  • conversion tracking
  • web design

Practice Types They Work With

  • general dentistry
  • cosmetic dentistry
  • orthodontics
  • emergency dentistry

Dental Clients & Results

  • Waterden Dental: 45% increase in qualified Google Ads leads and over 6,000 pounds monthly revenue attributed to Google Ads

Dental Practices They Have Worked With

  • Waterden Dental (Lincoln)

Why Dentists Choose Finsbury Media

  • Waterden Dental is a named case study client
  • Office at Commerce Square in the Lace Market
  • Holds Premier Google Partner status for paid search
  • Offers call recording and call AI tracking
  • Runs free paid search and SEO workshops
Key Strengths
  • Manages Facebook and Instagram ads for treatment promotions
  • Tracks and records calls so practices see which ads bring patients
  • Runs free workshops that teach practice owners about paid search and SEO

Awards & Recognition

  • Premier Google Partner

How the DSA Score Breaks Down

Client reviews4/20
Experience5/20
Client portfolio12/20
Published results0/20
Transparency6/20
Client feedback12.6/20

Points earned: 34.2 of 100 (profile 27 × 0.8 + client feedback 12.6). DSA Score: 87/100

What Clients Say About Finsbury Media

3client reviews
  • 3 on review sites

Clients Most Often Praise

  • Understanding of dentistry 1
  • Dental website design 1
Chris Jones, Welcome MediaPosted 7 years ago (as of October 2026) Reviews.io

Impressed with the agency's Google knowledge and marketing understanding.

See it on reviews.io
ShahPosted 7 years ago (as of October 2026) Reviews.io

Shah says Finsbury Media transformed his website into a modern, contemporary site.

See it on reviews.io
Paulo BenfeitoPosted 7 years ago (as of October 2026) Reviews.io

Extremely satisfied with Paul Squires and Finsbury, giving 5 stars.

See it on reviews.io

Where Finsbury Media Is Listed

Questions Dentists Ask About Finsbury Media

Has Finsbury Media worked with a dental practice before?

Yes. Their case study covers Waterden Dental in Lincoln, where they rebuilt the Google Ads account by treatment type and added call and conversion tracking. That work brought a 45% rise in qualified leads.

How much does dental SEO cost with Finsbury Media?

Typical monthly dental SEO investment is 300 to 2,000+ pounds. Practices in competitive cities such as London or Manchester should expect the higher end, and exact quotes follow a free consultation.

How long before a practice sees SEO results?

Visibility usually improves within three to six months. Stronger results are expected after six to twelve months of ongoing work.

Can they show which campaigns bring in patient phone calls?

Yes. They run their own call recording, Call AI and virtual phone number products, plus a conversion optimisation platform. These were used on the Waterden Dental account to attribute calls and form leads to each service campaign.

What do past clients say about them?

On Reviews.io they score 4.4 from 29 reviews, and 86% of reviewers recommend them. Most praise their Google Ads and SEO knowledge, though one review describes a billing dispute over an AdWords budget.

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