Small Midlands and London agency covering SEO, Google Ads and web design
About Herdl
Herdl Ltd is a UK digital agency built around three core disciplines: SEO, paid search and web design. Its headquarters is at 4 Pass Courtyard in Ashby de la Zouch, Leicestershire, with a city-centre Nottingham office at Unit 5 Cobden Chambers on Pelham Street and a London office in Silverstream House on Fitzroy Street. Between 2018 and 2021 it also ran a satellite office in Berlin. The company started in 2012, and Herdl Limited was incorporated in February 2013.
Ged is managing director and Gareth is digital director, and the team includes specialists in paid media, SEO, development, design, copywriting and AI and data work. Headcount is in the 10 to 49 range. Herdl is a deliberately small team without the account-manager layer common at larger agencies, so clients deal with the people doing the work. It co-organises Create Leicester, a series of free events for people working in digital, and offsets its team's carbon footprint through Ecologi.
For search, each campaign starts with research into competitors, search volumes and audience, and it runs local, national and international SEO. A free SEO audit is offered to new enquiries. Its accreditations include Google Partner status, Bing Partner, SEMrush Academy, Google Analytics certification, Facebook Marketing, Amazon Advertising and HubSpot provider status, and it is a Green Web Foundation partner for hosting. There is no dental service page, but healthcare is one of six industries on its enquiry form.
The clearest health-sector evidence is The London Centre for Eating Disorders and Body Image, where a PPC, SEO and website relaunch project began in October 2025 and referrals rose meaningfully after the new site went live. Other clients include CPS Tackle, which reached page-one rankings for many phrases and 115% year-on-year turnover growth against a 30% target, and Make it Clear, whose traffic more than doubled after an SEO overhaul. The Speakers Agency recorded 17 conversions from 894 clicks early in a PPC campaign. Clients also include Royal Mail, Capita and Aviva.
Hourly rates are $100 to $149 with a minimum project of $1,000, and seven Clutch reviews average 5.0. Reviewers stress transparency, responsiveness and a collaborative manner, and several have stayed for years, one since 2014. A retail-design client spends about 1,000 pounds a month. Package prices are not published. A practice owner who wants SEO, Google Ads and a new website from one small team could fit here, but would be relying on general and healthcare-adjacent experience rather than a dental track record.
Herdl's Website
Herdl at a Glance
| Founded | 2012 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Ashby de la Zouch, Leicestershire, England, UK |
| Other offices | Nottingham (Cobden Chambers, Pelham Street), London (Fitzroy Street) |
| Leadership | Ged (Managing Director); Gareth (Digital Director); David (RevOps Manager) |
| Languages | English |
| Pricing | $100-$149 per hour and a $1,000 minimum project size. No package prices published. |
| Contracts & reporting | No published contract length. Free SEO audit for new enquiries. Several clients have multi-year ongoing engagements. |
| Tools & partnerships | Google Partner; Bing Partner; SEMrush Academy; Google Analytics certification; Facebook Marketing; Amazon Advertising; HubSpot Provider; Green Web Foundation partner; Ecologi |
Dental Marketing Services
- Local SEO
- keyword and competitor research
- free SEO audit
- Google Ads and Bing PPC management
- website design and relaunch
- hosting
- email marketing
- analytics setup
- marketing consultation
Dental Clients & Results
- CPS Tackle: page-one rankings for many keyphrases and 115% year-on-year turnover growth against a 30% goal
- Make it Clear: website traffic more than doubled after SEO overhaul
- The Speakers Agency: 17 conversions, 1.9% conversion rate and 894 clicks in early PPC period
- The London Centre for Eating Disorders and Body Image: meaningful increase in referrals after PPC, SEO and website relaunch from Oct 2025 (no figures)
Why Dentists Choose Herdl
- Office in Cobden Chambers, Nottingham city centre
- Did SEO consulting for McDonald's careers site
- Set up behaviour tracking analytics for Royal Mail
- Offers AI consulting alongside SEO and PPC
- Lists healthcare as a sector on its enquiry form
Key Strengths
- Keeps practices ahead of local competitors by preparing for search changes
- Runs SEO and PPC for practices with clear explanations of the work
- Sets up analytics tracking to show how patients use a practice website
- Offers AI consulting to help practices adopt new marketing tools
Awards & Recognition
- Website design recognition from Awwwards, CSS Design Awards, Mindsparkle Mag, One Page Love, Lapa Ninja and Site Inspire (specific awards not detailed)
How the DSA Score Breaks Down
Points earned: 34.1 of 100 (profile 24 × 0.8 + client feedback 14.9). DSA Score: 87/100
What Clients Say About Herdl
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 1
- Communication & responsiveness 1
- Clear reporting & honesty 1
In ShortClutch reviewers praise PPC/SEO results, proactive strategy and clear, friendly communication.
Web development, branding, SEO and PPC client fully satisfied with the agency.
See it on clutch.coPPC client says Herdl keeps them ahead of competitors by preparing for what's next.
See it on clutch.coPPC & SEO client highlights friendliness and fast response to queries.
See it on clutch.coShow 1 more client review
- Keith Roberts, Managing Director, CPS Tackle: SEO client values how clearly the team explains its expertise. Clutch, Jan 13, 2022
Where Herdl Is Listed
Questions Dentists Ask About Herdl
Has Herdl worked with dental practices?
No. It has no named dental clients. Its nearest health work is a PPC, SEO and website relaunch for The London Centre for Eating Disorders and Body Image, which saw more referrals after launch.
Where are Herdl's offices?
Its headquarters is at 4 Pass Courtyard in Ashby de la Zouch, with further offices at Cobden Chambers in Nottingham city centre and on Fitzroy Street in London. It also ran a Berlin office from 2018 to 2021.
What does Herdl charge?
Hourly rates are $100 to $149, with a minimum project size of $1,000. Herdl does not publish package prices, and one client spends about 1,000 pounds a month.
Will I have an account manager or speak to specialists?
Herdl runs a deliberately small team without traditional account managers. The team includes client success specialists alongside SEO, paid media and web staff.
Is Herdl a Google Partner?
Yes. It is an approved Google Partner agency. It also holds Bing Partner, SEMrush Academy, Google Analytics certification and HubSpot provider status.
Reviews of Herdl
No reviews on this site yet. Have you worked with Herdl? Your review helps other dentists choose.