My Dental Marketing Reviews & Agency Profile

About My Dental Marketing

My Dental Marketing is an Australian agency that has served dental professionals since 2006. It works from Sydney under the 02 phone area, though it publishes no street address. Carolyn S Dean founded the firm and is its managing director. She spent more than 25 years in sales and marketing, starting at large IT companies, before moving into dental and healthcare work. The firm manages a portfolio of over 400 practices in Australia and New Zealand. Sandra Sii provides technical support.

Dean is known in the profession as an educator. The Australian Dental Industry Association named her Dental Industry Professional of the Year in 2018. She wrote Fully Booked: Dental Marketing Secrets for a Full Appointment Book, published in 2016, and gives CPD-accredited seminars through ADA NSW and Henry Schein. Past topics include social media for practices, patient retention and yearly marketing planning, and Henry Schein seminars ran in Queensland, New South Wales and Victoria. She has spoken on dental podcasts, including Dental Success: Beyond Chairside in 2025, and also runs the Fully Booked Dentist Marketing Academy.

The agency covers most practice marketing in one place. It builds responsive websites with SEO and runs Google and Facebook ad campaigns. It designs logos, signage, brochures, stationery and referral pads, and it also offers copywriting, photography and video, social media, email newsletters and PR. Its strategy service, led by Dean, covers launch plans, retention marketing, online presence, and tracking budgets and agency fees so that practices can measure return on spend. Practices can request a free online marketing and SEO audit.

Its audience is general dentists, orthodontists, endodontists, periodontists, prosthodontists, paediatric and cosmetic dentists and dental surgeons. Clients range from single practitioners to hospitals and larger health organisations. Its portfolio shows websites and branding for Artistic Dental Studio, Kingsway Dental and Ozone Dentistry. Testimonials come from Centre Street Dental, Advanced Dental Services and Tooth Sparkler. After a year of following the advice, Sydney Boutique Dentistry needed more staff.

Client comments focus on well-run projects, clear communication, regular updates and value for money. Several mention Dean's hands-on oversight of the design and web team. These testimonials are undated, and it has no independent review profiles with recent feedback.

Agency fees are not published, and practices are asked to book a call. The only public prices are for past Henry Schein seminars, such as $75 per person for the 2020 marketing planning evening. The firm suits Australian practices that want a dental-focused team for branding, a website and ongoing marketing advice.