Nottingham PR and digital agency pairing story-led PR with SEO and paid media
About Tank
Tank is a PR and digital marketing agency based in a renovated Grade II listed Victorian building on Kayes Walk in Nottingham's Lace Market, which it bought in 2017. A second office opened at Beehive Mill in Ancoats, Manchester, in September 2025. Founded in Nottingham in 2009, the agency sits within The Boda Group, a collective that also includes brand agency Warbox and customer success consultancy Kaptive. Martin Stone is managing director, Rebecca Peel heads the Manchester team, and Martin Crutchley joined in 2026 as head of digital. The team has more than 40 people (close to 50 at the Manchester launch).
The agency's main idea is that PR and search should work together. Services cover brand and B2B PR, crisis communications, media training and digital reputation, alongside digital PR, SEO, PPC, conversion rate optimisation, content and social media. They use press coverage as a route to trust and visibility in search results, social feeds and AI answers, and every story goes to the client for sign-off before release. Crutchley's background is in SEO and paid search, and he now leads the digital team across both offices.
There is no dental page and no named dental client. Their PR team has served the health sector, and about 15% of their work is in the medical field. Public case studies cover a global launch for Affinity, part of Canva, perception work for SAS among enterprise tech leaders, content for Access Group, brand awareness for DART Tool Group, SEO traffic growth for Motorfinity and link building for UK Debt Expert. Other named clients include Eurocell, The Ivy, Betway, CMap and Pall-Ex. None of these case studies publish figures.
For a dental practice or group, the likely value is reputation and link authority from earned media, combined with conventional SEO. That suits a multi-site group or a specialist clinic in the East Midlands or North West with news to tell, such as a new treatment, an expansion or community work. A single-chair practice looking only for local map rankings may find the PR-heavy model larger than it needs.
Recognition comes mostly from the PR trade. PR Week ranked them fifth fastest-growing consultancy outside London, and its agency report placed them 151st among UK agencies. Two clients have stayed for more than 20 years, and staff turnover is low. Rates are $25 to $49 an hour with a $1,000 minimum project. They have no Clutch reviews. Google reviews, about 40 of them at 5.0, describe a strategic, approachable and creative team. Pricing and contract terms are not published.
Tank's Website
Tank at a Glance
| Founded | 2009 |
|---|---|
| Team size | 40-50 employees |
| Headquarters | Nottingham, England, UK |
| Other offices | Manchester |
| Leadership | Martin Stone (Managing Director); Rebecca Peel (Senior Account Director, Manchester); Martin Crutchley (Head of Digital); Alex Gregory (Head of Business Development) |
| Languages | English |
| Pricing | $25-$49/hr and a $1,000+ minimum project; no packages published |
| Contracts & reporting | All media communications approved by the client before release; contact via phone, email or brief form |
Dental Marketing Services
- SEO
- digital PR and link building
- brand PR and media relations
- online reputation management
- content marketing
- PPC
- conversion rate optimisation
- social media
- crisis communications
Why Dentists Choose Tank
- Office on Kayes Walk in the Lace Market
- Combines PR and SEO in one team
- Part of The Boda Group of companies
- Second office at Beehive Mill, Manchester
- Rated 5.0 from 40 reviews on DesignRush
Key Strengths
- Optimises practices for AI answer engines through GEO alongside classic SEO
- Runs A/B tests on Webtrends Optimize to validate practice website changes
- Covers technical audits, site architecture and migration support for practice websites
- Runs paid media campaigns for practices alongside digital PR and search
Awards & Recognition
- PR Week Top 150: fifth fastest-growing consultancy outside London
- PR Week Global Agency Business Report: ranked 151st UK agency
How the DSA Score Breaks Down
Points earned: 47.7 of 100 (profile 41 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Tank
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 2
Samantha Adams describes a strategic, creative, results-driven team with deep understanding of their business.
See it on designrush.comAdam Speight calls Tank the best PR company he has worked with.
See it on designrush.comJessica Watson recommends Tank to anyone needing agency help in Nottingham.
See it on designrush.comShow 1 more client review
- Daniel Briggs praises the team as expert, approachable and friendly. Google, 23 October 2023
Where Tank Is Listed
Questions Dentists Ask About Tank
Have they worked with dental practices?
No dental clients are named. Health is among the sectors they have served, and medical work makes up about 15% of their client base.
How does PR help a practice's SEO?
Tank uses press coverage as a way to build trust and visibility in search engines, social feeds and AI tools. Their digital PR and link-building work sits alongside conventional SEO in one team.
Where are they based?
Their head office is at 5 Kayes Walk in Nottingham's Lace Market. They opened a second office at Beehive Mill in Ancoats, Manchester, in 2025.
Who leads the agency?
Martin Stone is managing director. Martin Crutchley, who has more than 16 years in digital marketing starting in SEO, leads the digital team across both offices.
Is pricing published?
No. Hourly rates are $25 to $49 with a minimum project of $1,000, but packages and contract terms are not published.
Reviews of Tank
No reviews on this site yet. Have you worked with Tank? Your review helps other dentists choose.