The province of Madrid had 9,707 registered dentists at the end of 2025 for 7,113,886 residents, about one for every 730. The city alone had 3,416,771 residents on 1 January 2024, and the Universidad Complutense has its own Facultad de Odontología.
Public administrations fund only about 2% of dental spending in Spain, leaving patients to pay for almost all treatment.
Six agencies are listed, four with dental or healthcare work, in Madrid and San Sebastián de los Reyes. Published pricing spans $25-$49 an hour, SEO plans from €99 a month and SEO retainers of €2,000+ a month. One dates from 2004.
Dental SEO Market Statistics: Madrid
- The Community of Madrid had 9,707 registered dentists at the end of 2025, about one for every 733 residents, the densest of any Spanish region (INE, 2025).
- Madrid accounted for 22% of Spain’s 43,672 registered dentists at the end of 2025 while holding about 14% of the population (INE, 2025).
- Seven Madrid-region universities with published figures offer 1,253 first-year dentistry places, out of 3,095 listed for Spain (Redacción Médica, 2026).
- Spain has only about 960 public sector dentists for some 47 million people, according to the Consejo General de Dentistas citing the Ministry of Health (elDiario.es, 2023).
- Public administrations cover only about 2% of dental spending in Spain, against an EU average of 31% (elDiario.es, Consejo General de Dentistas, 2023).
- Hourly rates listed for marketing agencies in Madrid run from $25 to $49 an hour (agency and directory listings, 2026).
- The longest-running agency in Madrid, Ensalza, has been in business since 2004 (company information, 2026).
- 4 of the 6 agencies based in the Madrid area have dental or healthcare marketing experience (agency websites and directory profiles, 2026).
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Quick Picks: Best Dental SEO Companies Rankings In Community of Madrid
Short on time? These are the standouts from our 9 reviewed local agencies.
Key Findings From Our Research of Top-Tier Dental SEO Services in Community of Madrid
Numbers from our own review of every agency on this page.
- 9agencies based in Community of Madrid made our list after we checked their reviews, clients, results and terms.
- 2 of 9focus on dental or healthcare marketing; the rest are general agencies with dental clients.
- 6 of 9name at least one dental client publicly, so you can check their work.
- 2 of 9publish case studies with real figures such as traffic, leads or revenue.
- 1 of 9have a rating we could verify, averaging 4.7 stars.
- 85/100is the average DSA Score here. Top score: 88/100.
Updated automatically from our agency data. Last data refresh: November 2026.
How We Score Each Agency
Every agency in the main list is based in Community of Madrid. National dental agencies that work here are shown separately below it. We checked each one’s dental client work, public reviews, published results and terms before adding it, then read every client testimonial we could find. Only agencies that pass these checks are listed, so every DSA Score starts at 80. The other 20 depend on how many of the 100 points below each agency earns: DSA Score = 80 + points earned ÷ 5.
- Profile (up to 80 points). Five factors scored out of 20 each, then scaled to 80:
- Client reviews: a verified rating on Google, Clutch, G2, UpCity, Trustpilot or a similar platform
- Experience: years in business, a named founder or leader, and a dental or healthcare focus
- Client portfolio: how many dental clients the agency names publicly
- Published results: case studies with real figures, such as traffic, leads or revenue
- Transparency: published prices, clear contract terms, and a confirmed website and location
- Client feedback (up to 20 points). What clients actually say, from the testimonials we read on Google, independent review sites and the agency’s own website:
- Independent reviews (6): how many reviews we found that the agency doesn’t control
- Client satisfaction (8): how consistently clients praise the agency, adjusted so a handful of reviews can’t outscore a long track record
- Independent sources (4): how much of the feedback comes from Google and review sites rather than the agency’s own pages
- Dental clients (2): at least one review from a dental practice
- Verification. Client feedback points are reduced when reviews or agency details can’t be verified.
We summarise each client review in our own words and link to the original, so you can read it in full.
Price ranges are a guide based on published rates and typical fees for agencies of a similar profile. Always ask for a written quote.
What Dental Practices Say About the Top Dental SEO Agencies in Community of Madrid
We gathered 2 client reviews for the agencies on this page from Google, independent review sites and the agencies’ own websites, and summarised each one in plain English. Clients most often praise the new patient bookings they bring in.
What Clients Praise Most
Founded in 2020 by people who once ran dental clinics, UpDent is a Madrid agency that works exclusively with dental practices. Named Best Dental Marketing Agency in Madrid in 2025, the team of six has supported more than 40 clinics, including Klinik Dental, with case studies spanning Arcodental, Adeslas and Imboclinics. Their mix of dental SEO, reputation management, brand marketing and marketing automation focuses on high-value treatments, and one clinic reports doubling first visits for implants. Because owners deal directly with the specialists doing the work, practices get first-hand clinic insight turned into steady patient acquisition.
Why Choose UpDent
- Named Best Dental Marketing Agency in Madrid in 2025
- Team of six, so clients deal directly with the people doing the work
- Monthly plans from $1,000
- Reputation and brand work as well as SEO
- 5.0 from 15 Google reviews
What Dental Practices Say About UpDent
- 2 on its website
- 2 from dental practices
Clients Most Often Praise
- More new patient bookings 1
- Understanding of dentistry 1
In ShortIts own testimonials claim more first visits for implants and a team that understands dental clinics. Its case studies claim big lead and SEO gains for Madrid clinics such as Arcodental, Adeslas, Clínica Dental Universitaria EDE and Imboclinics.
Dr. Alberto Ruiz says the clinic doubled its first visits for implants after it started working with UpDent.
See it on updent.esDra. Elena Martínez describes UpDent as a professional, committed team that fully understands what a dental clinic needs.
See it on updent.esHow the DSA Score Breaks Down
Points earned: 42.4 of 100 (profile 45 × 0.8 + client feedback 6.4). DSA Score: 88/100
Key Strengths
- Grows first visits for high-value treatments such as implants
- Uses marketing automation to follow up patient enquiries for clinics
- Brings first-hand clinic experience from founders who once ran dental practices
- Lets clinic owners work directly with the small team doing their marketing
At a Glance
| Services | Dental-only marketing, dental SEO, reputation management, brand marketing, marketing automation |
|---|---|
| Hourly Price Range | $50-$99/hr |
| Project Price Range | $1,000+/month |
| Top Clients | Klinik Dental, plus 40+ dental clinics |
Dental clinics have a dedicated marketing service at omibu, a Spanish brand consultancy with offices in Granada, Santander and on Calle de Velazquez in Madrid's Salamanca district. The service combines dental SEO, local SEO, Google Ads, social media, branding and website design, and the agency reports bringing clinics around 50 new first visits per month. In a published case study, Clinica Dental Sedano in Granada reached page one for local dental searches. The team tracks cost per call for each advertised treatment, from Invisalign to veneers, so clinic owners can see which services generate the most patient calls and invest where campaigns convert best.
Why Choose ómibu
- Dedicated marketing service page for dental clinics
- Case study: Clínica Dental Sedano reached page one locally
- Publishes cost per call figures by dental treatment
- Claims 50 new first visits per month for clinics
- Madrid office on Calle de Velázquez, Salamanca district
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Key Strengths
- Runs a dedicated marketing service built for dental clinics
- Lifts clinics to page one for local dental searches through SEO
- Tracks cost per call for each dental treatment it advertises
- Develops branding and websites alongside clinic social media
At a Glance
| Services | Dental SEO, local SEO, Google Ads, social media, branding, website design |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | Clínica Dental Sedano |
Approved by the Madrid Chamber of Commerce as a technology provider, Morgan Media is a digital marketing firm headquartered in San Sebastián de los Reyes, north of Madrid, with a second office in Olloniego, Asturias. They offer structured SEO plans, blogging packs, Google Ads, programmatic campaigns, Amazon Ads, web design and analytics. Their own SaaS system helps small local businesses move online, and each strategy starts with an in-depth study of the client. Combined with patient loyalty and retention strategies, that approach gives small dental practices in the Madrid region an accessible route to stronger organic visibility and steady enquiries.
Why Choose Morgan Media
- Publishes SEO plans from €99 per month, no lock-in
- Blogging packs priced from €180 to €300 per month
- Runs Google Ads, programmatic and Amazon DSP campaigns
- Listed as Madrid Chamber of Commerce technology provider
- Central office on Calle Teide in San Sebastián de los Reyes
How the DSA Score Breaks Down
Points earned: 31 of 100 (profile 27 × 0.8 + client feedback 9.4). DSA Score: 86/100
Key Strengths
- Uses its own SaaS system to help small local practices go digital
- Combines marketing with patient loyalty and retention strategies
- Studies each practice in depth before proposing a strategy
At a Glance
| Services | SEO, Google Ads, programmatic advertising, Amazon Ads, blogging and content, web design, analytics |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | €99/month (SEO 5 plan); €149/month (SEO 8 plan) |
| Top Clients | No dental clients named |
DR SEO
Madrid, Community of Madrid
Dental clinics are one of the two core client groups for DR SEO, a Madrid consultancy that serves small and mid-sized businesses with a sharp focus on local search. Every account is handled end to end by a single senior consultant, so practices never get passed to junior staff. The team maps keyword targets to each treatment a clinic offers and designs SEO-first websites, from information architecture to technical setup, building organic patient traffic as a sustainable alternative to paid ads. As a Semrush Agency Partner listed in the Semrush Agency Directory, DR SEO is a strong fit for Spanish clinics that want senior expertise and steady growth in the local map pack.
Why Choose DR SEO
- No junior staff on your account
- Keyword plans for each treatment
- Semrush Agency Partner
- Projects from $1,000
- Rates of $50 to $99 an hour
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Designs SEO-first practice websites, from information architecture to technical setup
- Builds organic patient traffic as a lower-cost alternative to paid ads
- Assigns one senior consultant to handle each dental account end to end
- Plans keyword targets for each treatment a dental clinic offers
At a Glance
| Services | Dental SEO consulting, local SEO, small business search strategy |
|---|---|
| Hourly Price Range | $50-$99/hr |
| Project Price Range | $1,000+ per project |
| Top Clients | Dental clinics and legal services firms |
| Awards & Recognition | Semrush Agency Partner |
| Ratings We Checked | Semrush Agency Directory 4.6 (review count not shown) |
Brands such as pharmaceutical company Cantabria Labs, Mapfre, Vodafone and Fotocasa rely on Internet República, an SEO and digital marketing agency on Calle de la Montera in central Madrid. The team covers SEO and local SEO, Google Ads, content marketing, link building, SEO audits, web analytics, social media and online reputation management. Penalty recovery is a particular strength, with audits and link cleanup restoring sites that have lost rankings. For dental clinics in Madrid, that combination protects a practice's standing with patients, measures how visitors find and use the site and builds sustained organic visibility for high-value treatments.
Why Choose Internet República
- Publishes starting prices: SEO from €2,000 per month
- Combined SEO plus SEM plans from €3,000 per month
- Client list includes pharma company Cantabria Labs
- Offers SEO penalty recovery and link building
- Office on Calle de la Montera in central Madrid
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Adds web analytics to measure how patients find and use the site
- Manages social media alongside search to support a practice's visibility
- Manages online reputation to protect a practice's standing with patients
- Recovers practice websites from SEO penalties through audits and link cleanup
At a Glance
| Services | SEO, local SEO, Google Ads, content marketing, online reputation management, link building, SEO audits |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | €1,000+/month (SEM); €2,000+/month (SEO) |
| Top Clients | Cantabria Labs, Mapfre, Vodafone, Fotocasa, Consum, Universia |
With more than 15 years of experience and about 70% of clients outside Madrid, Arimetrics runs SEO, local SEO, Google Ads, analytics and GEO for AI search visibility from the Arganzuela district. The agency has completed 30 projects in aesthetic medicine and also serves psychologists and orthopedic shops, explaining Google and Meta ad rules so clinic campaigns avoid suspensions. Audits cover site architecture, ranking factors, link profile and performance, with a monthly SEO report on progress. Spanish dental clinics, especially those offering cosmetic treatments, benefit from compliant paid search and AI-driven automation alongside organic growth.
Why Choose Arimetrics
- Dedicated marketing service page for aesthetic medicine clinics
- Says it has run 30 projects in the aesthetics sector
- Explains Google and Meta ad rules for clinics to avoid suspensions
- Separate SEO local service page focused on Madrid
- Office in Arganzuela near Atocha and Delicias stations
How the DSA Score Breaks Down
Points earned: 24 of 100 (profile 30 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Audits a practice site's architecture, ranking factors, link profile and performance
- Sends practices a monthly SEO report on core and advanced metrics and progress
- Works with practices without minimum commitment, needing only 15 days' notice to cancel
- Adds AI-driven automation for clinics alongside SEO, paid search and analytics work
At a Glance
| Services | SEO, local SEO, Google Ads, GEO (AI search visibility), web analytics, social media for clinics, website optimization |
|---|---|
| Hourly Price Range | $25-$49/hr |
| Project Price Range | $1,000+ |
| Top Clients | No dental clients named |
Founded among friends in 2004, Ensalza is a Madrid web design and online marketing agency on Calle de Alfonso Gómez, led by partners Jesús Millón, David Crespo and Alejandro Furió across IT, marketing and accounts. Their services span SEO campaigns, SEO for AI search, content marketing, link building, Google Ads, website design and WordPress maintenance, with audits and consultancy offered separately from ongoing campaigns. Local SEO is built around Google Business Profile and Maps, while conversion optimization, UX and UI design, multilingual sites and reputation management round out the offer. Madrid dental clinics serving international patients can benefit from multilingual, mobile-optimized sites that rank in the local map pack.
Why Choose Ensalza
- Working in Madrid since 2004, per its own site
- Three named partners lead IT, marketing and accounts
- Local SEO service built around Google Business Profile and Maps
- Separates SEO audits and consultancy from ongoing SEO campaigns
- Also offers WordPress maintenance for existing sites
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Offers conversion optimization and UX/UI design for practice websites
- Offers multilingual sites and mobile optimization so practices reach more patients
- Includes online reputation management for practices among its listed focus areas
At a Glance
| Services | SEO, local SEO, SEO for AI (GEO), content marketing, link building, Google Ads, website design, WordPress maintenance |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | No dental clients named |
Logos, websites, signage, brochures, clinic photo shoots and video all fall within the dedicated dental marketing service at Papaya Digital, a Madrid agency on Calle Parma in the Hortaleza district with more than 20 years of experience connecting brands with consumers. Every clinic project begins with a diagnosis of objectives and patient audience before tools are chosen, then draws on web design, SEO, SEM, social media, email marketing and graphic design. The team also keeps a media database of press, TV, bloggers and influencers for clinic publicity, and can organize events from concept to coverage. Named projects for Legal Auctions, Oliver & Alcázar and Flor de Burgos show their range across sectors.
Why Choose Papaya Digital
- Runs a dedicated dental marketing service for clinics
- Dental work includes signage, brochures and clinic photo shoots
- Office on Calle Parma in Madrid's Hortaleza district
- Registered Kit Digital agent for subsidised digital projects
- Portfolio shows named projects such as Flor de Burgos
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Key Strengths
- Keeps a media database of press, TV, bloggers and influencers for clinic publicity
- Diagnoses a clinic's objectives and patient audience before choosing tools and actions
- Organises clinic events from creative concept through production and coverage
At a Glance
| Services | Dental marketing, website design, SEO and SEM, social media, email marketing, graphic design, communication |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | Legal Auctions, Oliver & Alcázar, Flor de Burgos |
Working exclusively with dental clinics across Spain, Más Pacientes Dental operates from the Hortaleza district of Madrid and builds every plan around the clinic's neighborhood and the competing practices closest to it. The team combines dental SEO, generative engine optimization for ChatGPT and Gemini, Google and Meta ads, dental web design, social media and online reputation management to turn local searches into appointment bookings. The agency reports serving more than 100 clinics with a 91% renewal rate, has gathered 497 Google reviews and was named among Madrid's top dental marketing agencies by Los Mejores de Madrid in 2026. Spanish clinics seeking a dental-only partner will find a focused, locally minded team.
Why Choose Más Pacientes Dental
- Named among Madrid's top dental marketing agencies in 2026
- Works on visibility in ChatGPT and Gemini
- Review management included
- 497 Google reviews
- Quoted per clinic
How the DSA Score Breaks Down
Points earned: 17.6 of 100 (profile 22 × 0.8 + client feedback 0). DSA Score: 84/100
Key Strengths
- Builds each clinic's plan around its area and nearest competing practices
- Works on a dental clinic's visibility in ChatGPT and Gemini answers
- Runs Google and Meta ads alongside clinic SEO, web design and social media
At a Glance
| Services | Dental SEO, GEO for ChatGPT and Gemini, Google and Meta ads, dental web design, reputation management, social media |
|---|---|
| Hourly Price Range | Quoted per clinic |
| Project Price Range | Quoted per clinic |
| Top Clients | Dental clinics in Madrid and across Spain |
| Awards & Recognition | Los Mejores de Madrid top dental marketing agencies (2026) |
Ratings, testimonials and figures on this page come from each agency’s public review profiles, Google reviews republished on directories, the agencies’ own websites and their published case studies, reviewed for the November 2026 rankings. We feature the client feedback that best shows each agency’s strengths, summarised in our own words; follow each link to see the original review profile. Contact each agency directly to confirm current pricing before signing a contract.
Dental SEO in Madrid: Frequently Asked Questions
Which Madrid agency publishes what a phone call costs for Invisalign or veneers?
ómibu. Its dental clinic page publishes cost per call figures by treatment and claims 50 new first visits per month for clinics. The Madrid office is on Calle de Velázquez in the Salamanca district, with others in Granada and Santander. Its case study, Clínica Dental Sedano, is in Granada and reached page one in local search there.
Our independent clinic competes with franchise chains on the same streets. What does SEO cost at each end of the Madrid range?
From €99 to €2,000+ a month. Morgan Media in San Sebastián de los Reyes sells its SEO 5 plan at €99 and SEO 8 at €149, with no lock-in. Internet República on Calle de la Montera starts SEO at €2,000 a month, SEM at €1,000 and combined plans at €3,000. Arimetrics charges $25-$49 an hour.
We offer facial aesthetics alongside dentistry. Who here knows the ad rules for clinics?
Arimetrics. It has a service page for aesthetic medicine clinics, says it has run 30 aesthetics projects, and explains Google and Meta ad rules for clinics so accounts avoid suspension. Its office is on Calle del Ferrocarril in Arganzuela, near Atocha. It charges $25-$49 an hour and says about 70% of its clients are outside Madrid.
Papaya Digital in Hortaleza sells dental marketing. Does that stop at the website, or cover the clinic's physical look too?
It covers both. Papaya Digital’s dental service includes logos, websites, signage, brochures, video and clinic photo shoots, alongside SEO, SEM and social media. Its office is on Calle Parma in Hortaleza, and it is a registered Kit Digital agent. Named projects such as Flor de Burgos are not dental, and it publishes no prices or results.
Patients here pay for nearly all treatment themselves, so our Maps listing does a lot of selling. Who has the longest local SEO record?
Ensalza, working in Madrid since 2004. Its local SEO service is built around Google Business Profile and Maps. Three partners, Jesús Millón, David Crespo and Alejandro Furió, lead IT, marketing and accounts. It names no dental client and publishes no prices. Arimetrics also runs a local SEO page focused on Madrid if you want a second quote.
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