Surabaya had passed three million registered residents by mid-March 2024, when the city’s civil registry office counted 3,009,286 people.
The city is home to Universitas Airlangga’s Faculty of Dental Medicine, which describes itself as a pioneer of dental specialist training in Indonesia. Under the national BPJS Kesehatan scheme, dental cover includes check-ups, extractions and dentures, while fillings need a referral and scaling needs a medical indication from a first-level facility.
Three Surabaya agencies are listed on this page. One has dental or healthcare clients, one dates back to 2004, and one quotes Rp4,500,000 a month.
Dental SEO Market Statistics: Surabaya
- Surabaya’s civil registry counted 3,009,286 residents by mid-March 2024, up from 2,987,863 at the end of 2023 (Dispendukcapil Surabaya via Jawa Pos, 2024).
- In Surabaya, 49.05% of residents aged 3 and over had dental and oral problems (Riskesdas, 2018).
- Across East Java province, 54.22% of residents aged 3 and over had dental and oral problems (Riskesdas, 2018).
- Indonesia has 53,886 dentists, of whom 699 are specialists (Ministry of Health, 2025).
- Across Indonesia, 56.9% of people over 3 had dental and oral problems, and 88% of those cases were caries (Survei Kesehatan Indonesia, 2023).
- FruityLOGIC, one of the agencies listed for Surabaya, has been in business since 2004 (company information, 2026).
- 1 of the 3 agencies listed for Surabaya has dental or healthcare clients (agency websites and directory profiles, 2026).
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Quick Picks: Best Dental SEO Companies Rankings In Surabaya
Short on time? These are the standouts from our 6 reviewed local agencies.
Key Findings From Our Research of Top-Tier Dental SEO Services in Surabaya
Numbers from our own review of every agency on this page.
- 6agencies based in Surabaya made our list after we checked their reviews, clients, results and terms.
- 3 of 6name at least one dental client publicly, so you can check their work.
- 1 of 6have a rating we could verify, averaging 4.5 stars.
- 85/100is the average DSA Score here. Top score: 86/100.
Updated automatically from our agency data. Last data refresh: November 2026.
How We Score Each Agency
Every agency in the main list is based in Surabaya. National dental agencies that work here are shown separately below it. We checked each one’s dental client work, public reviews, published results and terms before adding it, then read every client testimonial we could find. Only agencies that pass these checks are listed, so every DSA Score starts at 80. The other 20 depend on how many of the 100 points below each agency earns: DSA Score = 80 + points earned ÷ 5.
- Profile (up to 80 points). Five factors scored out of 20 each, then scaled to 80:
- Client reviews: a verified rating on Google, Clutch, G2, UpCity, Trustpilot or a similar platform
- Experience: years in business, a named founder or leader, and a dental or healthcare focus
- Client portfolio: how many dental clients the agency names publicly
- Published results: case studies with real figures, such as traffic, leads or revenue
- Transparency: published prices, clear contract terms, and a confirmed website and location
- Client feedback (up to 20 points). What clients actually say, from the testimonials we read on Google, independent review sites and the agency’s own website:
- Independent reviews (6): how many reviews we found that the agency doesn’t control
- Client satisfaction (8): how consistently clients praise the agency, adjusted so a handful of reviews can’t outscore a long track record
- Independent sources (4): how much of the feedback comes from Google and review sites rather than the agency’s own pages
- Dental clients (2): at least one review from a dental practice
- Verification. Client feedback points are reduced when reviews or agency details can’t be verified.
We summarise each client review in our own words and link to the original, so you can read it in full.
Price ranges are a guide based on published rates and typical fees for agencies of a similar profile. Always ask for a written quote.
What Clients Say About the Top Dental SEO Agencies in Surabaya
We gathered 1 client reviews for the agencies on this page from Google, independent review sites and the agencies’ own websites, and summarised each one in plain English.
Smartit
Surabaya, East Java
Smartit brings SEO, Google Ads and website development together under one roof in Surabaya, East Java. As a certified Google Partner, the agency manages paid search with recognized expertise, while their SEO work aims to lift rankings for local searches. Much of their portfolio centers on B2B lead generation for legal, real estate, manufacturing and distribution firms, and clients on Semrush Agency Partners rate them 4.5 across 19 reviews, with one calling them a one-stop solution for advertising. For a dental clinic, that combination means a single team can build a clear treatment-focused website, run Google Ads for new-patient enquiries and support organic visibility, keeping patient acquisition simple to manage.
Why Choose Smartit
- SEO, Google Ads and web builds
- Certified Google Partner
- Rates of $50 to $99 an hour
- Projects from $1,000
- 19 reviews averaging 4.5
What Clients Say About Smartit
- 1 on its website
In ShortThe agency focuses on B2B lead generation.
This client calls the agency the best advertising provider and a one-stop solution.
See it on agencies.semrush.comHow the DSA Score Breaks Down
Points earned: 30.7 of 100 (profile 31 × 0.8 + client feedback 5.9). DSA Score: 86/100
Key Strengths
- Improves practice website rankings for local patient searches through SEO
- Runs Google Ads campaigns to bring new patients to dental clinics
- Builds clinic websites that present treatments and make contact easy for patients
- Handles SEO, ads and web builds together as a one-stop clinic provider
At a Glance
| Services | SEO, Google Ads, web |
|---|---|
| Hourly Price Range | $50-$99/hr |
| Project Price Range | $1,000+ per project |
| Top Clients | Legal and real estate firms |
| Awards & Recognition | Google Partner |
| Ratings We Checked | Semrush Agency Partners 4.5 (19 reviews) |
Beauty clinic Beautiff Clinic is among the clients of Amsa Studio, the trading name of PT Amsa Digital Media, based on Jl. Rungkut Asri Utara in east Surabaya. The agency offers paid ads, SEO, social media management, website creation, website maintenance and email marketing, with monthly plans that bundle reporting and site upkeep into one package. Other clients include April Jaya Packindo and Alhamyn. For dental clinics in East Java, paid ads and SEO bring new patients through the door, active social accounts keep them engaged, and email marketing keeps existing patients returning for checkups and treatments.
Why Choose Amsa Studio
- Publishes a Rp4.5 million monthly marketing package
- Names Beautiff Clinic among its clients
- Registered as PT Amsa Digital Media
- Office in Rungkut, east Surabaya
- Monthly plan bundles reporting and website maintenance
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Runs email marketing to keep in touch with existing patients
- Runs paid ads and SEO to attract new patients to a clinic
- Manages clinic social media accounts to keep patients engaged
- Bundles website maintenance and reporting into monthly practice plans
At a Glance
| Services | Paid ads, SEO, social media management, website creation, website maintenance, email marketing |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Rp4,500,000/month |
| Top Clients | Beautiff Clinic, April Jaya Packindo, Alhamyn |
Working with Surabaya businesses since 2004, FruityLOGIC is a team of more than 15 professionals in Kupang Baru that combines SEO, content marketing, social media, website development, branding, graphic design and in-house product photography. Clients include Casivo (PT Sentrafood), Wayang Shakti, Intan Seafood and TOBE. Branding projects begin with in-depth interviews on vision, mission and target audience, followed by a SWOT analysis of competitors and art director-led review rounds until the concept is approved. East Java dental clinics looking for a carefully researched brand, a well-built website and SEO content that speaks to their ideal patients will find a methodical, design-led partner.
Why Choose FruityLOGIC
- Office in Kupang Baru, western Surabaya
- Working with Surabaya businesses since 2004
- Says it has a team of over 15 professionals
- Does product photography in-house alongside SEO content
- Portfolio includes food, seafood and steel manufacturers
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Starts practice branding with in-depth interviews on vision, mission and target patients
- Analyses competing practices and target patients in a SWOT matrix before designing
At a Glance
| Services | SEO, content marketing, social media marketing, website development, branding, graphic design, product photography |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | Casivo (PT Sentrafood), Wayang Shakti, PT Lintas Sukses Mandiri, Sarung Tenun Lamiri, Intan Seafood, TOBE |
Brand storytelling sits at the heart of DRBRAND AGENCY, a Surabaya team that has blended branding, SEO and digital marketing for Indonesian and international businesses since 2013. Rather than treating search as a separate task, they carry a client's brand story through website content, so every optimized page sounds consistent and credible. For a dental clinic, that means treatment pages tuned to rank for local dental searches while reinforcing the practice's identity, supported by digital campaigns that build recognition online. A small senior team works directly on each account, giving practices in East Java experienced attention and a cohesive approach to organic visibility and brand growth.
Why Choose DRBRAND AGENCY
- Since 2013 in Surabaya
- Brand-led agency
- Small senior team
- Premium rate
- Listed for SEO on GoodFirms
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Builds a practice brand story that carries through its search content
- Optimises treatment pages so a clinic ranks for local dental searches
- Runs digital marketing campaigns that support a practice's brand online
- Keeps a small senior team working directly on each practice account
At a Glance
| Services | SEO, branding, digital marketing |
|---|---|
| Hourly Price Range | $100-$149/hr |
| Project Price Range | Quoted per project |
| Top Clients | Indonesian and international businesses (no dental clinics named) |
Hands-on delivery rather than strategy decks is the promise of PT Mastung Digital Kreatif, a Surabaya agency founded in 2025 with a team of 10 to 49 people. They handle full-stack digital execution, running Google Ads and Meta campaigns as a Google Ads certified team and Meta Business Partner, building landing pages and managing social media. The agency also uses ChatGPT, Claude and Gemini to speed up copywriting and market research. For clinics in East Java, that combination of paid search, social promotion and conversion-focused landing pages offers a quick way to launch treatment offers and generate a steady flow of new-patient leads.
Why Choose PT Mastung Digital Kreatif
- Does the work, not just the plan
- Founded 2025
- Surabaya team of 10 to 49
- Mid-range rate
- Full-stack delivery
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Key Strengths
- Runs Meta and Google Ads campaigns aimed at generating new patient leads
- Runs practice ads with Google Ads certification and Meta Business Partner status
- Builds landing pages and manages social media for practice promotions
- Uses ChatGPT, Claude and Gemini for practice copywriting and market research
At a Glance
| Services | Digital marketing, full-stack digital execution |
|---|---|
| Hourly Price Range | $50-$99/hr |
| Project Price Range | Quoted per project |
| Top Clients | Indonesian and international businesses (no dental clinics named) |
Paid advertising across Meta, Google and TikTok is the core strength of PriorAds, operated by PT Priorads Creative Nusantara from Bendul Merisi in Surabaya and backed by more than ten years of digital marketing experience. The team also develops websites, handles SEO, manages social media and produces video and design content for clients ranging from small shops to schools, universities and NGOs. A landing page built for a dentist in the agency portfolio shows how ad clicks can be turned into appointment requests. Business consulting for different growth stages and hands-on digital marketing training let dental clinics run campaigns with expert support while building in-house skills.
Why Choose PriorAds
- Registered as PT Priorads Creative Nusantara in Surabaya
- Office on Jl. Bendul Merisi Permai, Wonocolo area
- Portfolio shows a landing page made for a dentist
- Runs paid ads across Meta, Google and TikTok
- Offers digital marketing training as well as services
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Key Strengths
- Offers business consulting for practices at different growth stages, not only campaign delivery
- Builds landing pages for dentists that turn ad clicks into appointments
- Runs Meta, Google and TikTok ads for dental practices
- Trains clinic staff to handle their own digital marketing
At a Glance
| Services | Meta Ads, Google Ads, TikTok Ads, SEO, social media management, website development, video and design, digital marketing training |
|---|---|
| Hourly Price Range | Not published |
| Project Price Range | Quoted per project |
| Top Clients | No dental clients named |
Ratings, testimonials and figures on this page come from each agency’s public review profiles, Google reviews republished on directories, the agencies’ own websites and their published case studies, reviewed for the November 2026 rankings. We feature the client feedback that best shows each agency’s strengths, summarised in our own words; follow each link to see the original review profile. Contact each agency directly to confirm current pricing before signing a contract.
Dental SEO in Surabaya: Frequently Asked Questions
Is Amsa Studio's yearly plan cheaper than paying month by month?
Yes, on paper. Amsa Studio charges Rp4,500,000 a month, which comes to Rp54 million over twelve months, while its yearly plan costs Rp40 million. The monthly plan bundles reporting and website maintenance, and Amsa also sells paid ads, SEO and social media management. Amsa is registered as PT Amsa Digital Media and works from Jl. Rungkut Asri Utara in east Surabaya.
Has any of the three Surabaya agencies worked with a clinic?
Amsa Studio has. Beautiff Clinic, a beauty clinic, is named among its clients. None of the three lists a dental practice as a client, though. PriorAds comes closest on dental work: its portfolio shows a landing page it made for a dentist. FruityLOGIC’s named clients include food, seafood and steel manufacturers.
FruityLOGIC dates itself to 2004. What has it built up since then?
A portfolio of more than 400 items for over 200 clients, by its own count. FruityLOGIC is a design and marketing studio in Kupang Baru, western Surabaya, and says its team has over 15 people. It handles SEO, content writing and social media, and it does product photography in-house too.
Could PriorAds run TikTok ads for a practice near Wonocolo?
Yes. TikTok is one of three ad platforms PriorAds runs, next to Meta and Google. Its office is on Jl. Bendul Merisi Permai in the Wonocolo area, under PT Priorads Creative Nusantara. The team says it has more than ten years of digital marketing experience. It also builds websites, handles SEO and teaches digital marketing training courses.
Which dental treatments can BPJS patients get without a referral?
Check-ups, extractions and dentures sit within BPJS Kesehatan dental cover. Fillings need a referral, and scaling needs a medical indication from a first-level facility. A Surabaya practice writing pages for BPJS members should spell out those conditions. FruityLOGIC offers content writing, and Amsa Studio sells SEO, so either could draft and publish those pages.
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