New York City is one of the hardest dental markets in the country. In Manhattan, there can be several practices in a single building, and a search for “dentist Midtown” brings up a wall of options. Patients compare reviews, look for evening and weekend hours, and often want to book online without calling. In Brooklyn and Queens, practices also compete to be found in Russian, Chinese, Spanish, Bengali and dozens of other languages.
Upstate is a completely different picture. Buffalo, Rochester, Syracuse and Albany have steady competition, but many rural areas have too few dentists, and patients in the North Country or Southern Tier may drive a long way for care. Long Island and Westchester sit somewhere in between, with busy suburban practices and many cosmetic and implant offices.
New York has five dental schools, including NYU, Columbia, Stony Brook and Buffalo, and a lot of DSO activity. Implant and Invisalign keywords in the city are some of the most expensive in the country.
We only kept agencies with a real dental track record, whether they’re based in the city or elsewhere. Scores come from reviews, founder experience, named clients, results and responsiveness, and the order isn’t for sale.
Dental SEO Market Statistics: New York
- New York had 14,159 professionally active dentists at the end of 2024, 7.0% of all dentists in the US (ADA via KFF, 2024 data).
- With 73 general dentists per 100,000 residents, New York ranks 13th of 50 states, above the national figure of 66.3 (NPPES via America’s Health Rankings, September 2025).
- Only 67.4% of adults in New York saw a dentist in the past year, against 67.5% nationally, putting the state 25th of 49 (CDC BRFSS via America’s Health Rankings, 2024).
- 2,779,530 people in New York live in one of its 163 dental shortage areas, where only 16% of the need for dentists is currently met (HRSA via KFF, December 2025).
- 10.2% of New York adults aged 65 and over have lost all their natural teeth, below the 11.4% national rate (CDC BRFSS via America’s Health Rankings, 2024).
- 5,631 of New York’s dentists are women, 40% of the total against 39% across the US (ADA via KFF, 2024 data).
- There are 777 pediatric dentists and 754 orthodontists in New York, alongside 10,567 general dentists (ADA via KFF, 2024 data).
- Our New York list features 13 vetted dental marketing agencies, a mix of in-state firms and national dental specialists (DentalSEOAgencies.com research).
- Agencies on our New York list that publish hourly rates charge $20 to $25 an hour on directories such as DesignRush and Clutch (DentalSEOAgencies.com research, 2026).
- Published retainers from agencies on our New York list start at $1,500 a month (UpCity listings via DentalSEOAgencies.com research, 2026).
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Quick Picks: Best Dental SEO Companies Rankings In New York
Short on time? These are the standouts from our 4 reviewed local agencies.
Key Findings From Our Research of Top-Tier Dental SEO Services in New York
Numbers from our own review of every agency on this page.
- 4agencies based in New York made our list after we checked their reviews, clients, results and terms.
- 2 of 4focus on dental or healthcare marketing; the rest are general agencies with dental clients.
- 3 of 4name at least one dental client publicly, so you can check their work.
- 1 of 4publish case studies with real figures such as traffic, leads or revenue.
- 3 of 4have a rating we could verify, averaging 5.0 stars.
- 90/100is the average DSA Score here. Top score: 93/100.
Updated automatically from our agency data. Last data refresh: November 2026.
How We Score Each Agency
Every agency in the main list is based in New York. National dental agencies that work here are shown separately below it. We checked each one’s dental client work, public reviews, published results and terms before adding it, then read every client testimonial we could find. Only agencies that pass these checks are listed, so every DSA Score starts at 80. The other 20 depend on how many of the 100 points below each agency earns: DSA Score = 80 + points earned ÷ 5.
- Profile (up to 80 points). Five factors scored out of 20 each, then scaled to 80:
- Client reviews: a verified rating on Google, Clutch, G2, UpCity, Trustpilot or a similar platform
- Experience: years in business, a named founder or leader, and a dental or healthcare focus
- Client portfolio: how many dental clients the agency names publicly
- Published results: case studies with real figures, such as traffic, leads or revenue
- Transparency: published prices, clear contract terms, and a confirmed website and location
- Client feedback (up to 20 points). What clients actually say, from the testimonials we read on Google, independent review sites and the agency’s own website:
- Independent reviews (6): how many reviews we found that the agency doesn’t control
- Client satisfaction (8): how consistently clients praise the agency, adjusted so a handful of reviews can’t outscore a long track record
- Independent sources (4): how much of the feedback comes from Google and review sites rather than the agency’s own pages
- Dental clients (2): at least one review from a dental practice
- Verification. Client feedback points are reduced when reviews or agency details can’t be verified.
We summarise each client review in our own words and link to the original, so you can read it in full.
Price ranges are a guide based on published rates and typical fees for agencies of a similar profile. Always ask for a written quote.
What Clients Say About the Top Dental SEO Agencies in New York
We gathered 24 client reviews for the agencies on this page from Google, independent review sites and the agencies’ own websites, and summarised each one in plain English. Clients most often praise the new patient bookings they bring in.
What Clients Praise Most
Most reviewed on Google and independent sites: Austin Williams, with 4 client reviews.
Founded by two dentists, James Gelfand and Joshua Gindea, DoctorsInternet has grown into a Rye Brook, New York healthcare marketing firm that says more than 3,200 practices rely on the firm. Dental websites, SEO, Google and Facebook Ads, reputation management, video, email, call tracking and HIPAA-compliant forms are all handled in-house, and each practice gets a named marketing manager. The firm is a Google Premier Partner and holds a perfect 5.0 from 23 Clutch reviews, where healthcare clients describe better rankings, more local traffic and qualified patient leads. Named dental clients include Emmet Dental PC and Newport Pediatric Dentistry, making them a proven, dentist-led choice.
Why Choose DoctorsInternet
- Founded and run by dentists
- Based in Westchester, close to NYC practices
- Google Premier Partner
- A named marketing manager for each practice
- Review tools and HIPAA-compliant forms included
What Dental and Healthcare Clients Say About DoctorsInternet
- 3 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- More new patient bookings 2
- Clear reporting & honesty 1
In ShortHealthcare clients credit SEO, paid ads and website work with better rankings, traffic and patient leads. Responsiveness is praised.
Teal Health's marketing head says paid campaigns across Google and social raised traffic, engagement and conversions.
See it on clutch.coUnity Health's CEO says an SEO audit improved rankings, local traffic and qualified patient leads.
See it on clutch.coHealthcare provider management firm reports improved rankings and qualified leads from SEO; wanted more frequent updates.
See it on clutch.coHow the DSA Score Breaks Down
Points earned: 64.5 of 100 (profile 62 × 0.8 + client feedback 14.9). DSA Score: 93/100
Key Strengths
- Alerts practices to potential patient concerns raised online
- Helped move new-patient onboarding paperwork to an electronic format
- Supports a practice's online presence through a practice sale
- Partners with the Weave patient communication platform
At a Glance
| Services | Dental websites, SEO, Google and Facebook Ads, reputation management, social media, video, email, call tracking, HIPAA-compliant online forms |
|---|---|
| Hourly Price Range | $25/hr (DesignRush) |
| Project Price Range | $1,000-$10,000 (DesignRush) |
| Top Clients | Kenneth W. Arida DDS, Dr. Brian P. Ganley Family Dentistry, Emmet Dental PC, Newport Pediatric Dentistry (agency site) |
| Awards & Recognition | Google Premier Partner (2026) |
| Ratings We Checked | Clutch 5.0 (23 reviews) |
One of the most striking dental results on record comes from Austin Williams, whose brand campaign for ProHEALTH Dental generated 10,200 new-patient leads, 63% more website visitors in year one and a 40% lower cost per lead. Founded in 1992 in Hauppauge on Long Island, with meeting space in Manhattan, the women-owned agency focuses on healthcare, also serving GoHealth Urgent Care, Stony Brook Advanced Specialty Care and PM Pediatrics. They are Inc. 5000 listed, Great Place to Work certified and a Google Partner, with a 5.0 Google rating and 4.7 on DesignRush. Integrated branding, paid search, programmatic media and analytics make them especially well suited to multi-office dental groups.
Why Choose Austin Williams
- Proven dental result: 10,200 patient leads for ProHEALTH Dental
- Cost per lead fell 40% in that campaign
- Full brand work, not just SEO and ads
- Local Long Island team with a Manhattan base
- Women-owned and Inc. 5000 listed
What Clients Say About Austin Williams
- 2 on Google
- 2 on review sites
Clients Most Often Praise
- Communication & responsiveness 2
- Value for money 2
- Dental website design 1
- Clear reporting & honesty 1
In ShortClients praise responsive, on-budget creative and rebranding work.
Client calls the team a crucial, responsive partner in redesigning and launching their website.
See it on designrush.comReviewer says the agency took time to understand their organization and praises reporting and responsiveness.
See it on designrush.comLaw firm client says the agency delivers as promised, on time and on budget, including a rebrand.
See it on designrush.comShow 1 more client review
- Melissa Kuehl: Bank client says a rebrand (stationery, ads, brochure) was delivered on time and feedback was heard. DesignRush, 11 December 2023
How the DSA Score Breaks Down
Points earned: 61.3 of 100 (profile 58 × 0.8 + client feedback 14.9). DSA Score: 92/100
Key Strengths
- Provides clear reporting and takes time to understand a dental group's organisation
- Adds radio, events and public relations to integrated dental campaigns
- Builds campaigns around one core message, such as linking medicine and dentistry
At a Glance
| Services | Healthcare branding, digital strategy, paid search, programmatic media, social media, print and outdoor ads, websites, analytics |
|---|---|
| Hourly Price Range | $155-$220/hr |
| Project Price Range | $3,250-$5,750/month |
| Top Clients | ProHEALTH Dental (multi-office NY tristate practice); health clients incl. GoHealth Urgent Care, Stony Brook Advanced Specialty Care, PM Pediatrics |
| Awards & Recognition | Inc. 5000, Great Place to Work certified, NY State-certified Women Business Enterprise, Google Partner |
| Ratings We Checked | Google 5.0 (10 reviews) · DesignRush 4.7 (4 reviews) |
With offices in Naples, Florida and on East 43rd Street in Manhattan, plus a creative team in Charleston, Ambrose Marketing is a woman-owned agency devoted to dental marketing. They serve general dentists, orthodontists, oral surgeons, pediatric dentists and dental groups, with SEO at the center of their work and a growing focus on getting practices named in AI search answers as well as Google results. Clients rate them 5.0 on Google, describing a reliable, honest and responsive team that digs deep into each brand and brings fresh ideas for growth. Their websites present a practice's full range of treatments in one place, and the Manhattan office makes in-person strategy meetings easy for New York practices.
Why Choose Ambrose Marketing
- Manhattan office for in-person meetings
- Woman-owned agency
- Focus on showing up in AI search answers
- Serves specialists and dental groups
- Ask for NY references before signing
What Clients Say About Ambrose Marketing
- 4 on Google
Clients Most Often Praise
- Dental website design 1
- Communication & responsiveness 1
- Clear reporting & honesty 1
In ShortSmall-business clients praise Kali's intuitive, reliable, responsive service and growth ideas.
Client says the website designed for them is a one-stop resource for their offerings.
See it on designrush.comReviewer finds Kali's team easy to work with, honest, reliable and responsive.
See it on designrush.comReviewer likens working with Kali to a friend who digs deep into the brand.
See it on designrush.comShow 1 more client review
- Kerri Logan Shirk: Client says Kali is professional and brings ideas that grow the business. Google, 28 March, 2025
How the DSA Score Breaks Down
Points earned: 36.5 of 100 (profile 27 × 0.8 + client feedback 14.9). DSA Score: 87/100
Key Strengths
- Digs into a practice's brand and brings ideas for growing patient numbers
- Builds dental websites that present all of a practice's services in one place
- Works to get practices named in AI search answers as well as Google
- Tailors SEO for orthodontists, oral surgeons, paediatric dentists and dental groups
At a Glance
| Services | Dental SEO, AI search visibility, content, websites, branding |
|---|---|
| Hourly Price Range | $115-$160/hr |
| Project Price Range | $2,250-$4,000/month |
| Top Clients | No named dental client found |
| Ratings We Checked | Google 5.0 (7 reviews) |
Western New York dentists have a dental-only specialist close to home in Accelerate Dental Marketing, a Buffalo-area agency with more than 15 years in online marketing and Google, Bing Ads and HubSpot certifications. Named clients include Orthodontists Associates of Western New York, Precision Endodontics and Teach Dental Group in West Seneca, which now receives nearly all new patients through online channels. Full-service programs cover dental websites, local SEO, Google Ads, YouTube and display campaigns, video, social media, review management and email, with call tracking that shows which channels produce patient calls. An answering service and 24/7 live chat capture after-hours enquiries, and practices can start with a free website checkup.
Why Choose Accelerate Dental Marketing
- Named dental clients across Western New York
- Dental-only agency
- Website, videos and live chat included with SEO
- Call tracking to prove results
- Free website checkup and local listing scan
How the DSA Score Breaks Down
Points earned: 29.6 of 100 (profile 37 × 0.8 + client feedback 0). DSA Score: 86/100
Key Strengths
- Offers an answering service and 24/7 chat to capture after-hours patients
- Includes website, videos and live chat with dental SEO plans
- Uses call tracking to show practices which marketing brings patient calls
- Offers practices a free website checkup and local listing scan
At a Glance
| Services | Dental websites, SEO, local SEO, Google Ads, YouTube and display ads, video, call tracking, 24/7 live chat, social media, reviews, email, answering service |
|---|---|
| Hourly Price Range | $150-$205/hr |
| Project Price Range | $10,000+ per project; retainers from $1,500/month (UpCity) |
| Top Clients | Orthodontists Associates of Western New York, Precision Endodontics (Dr. Aaron McCann, Buffalo), Teach Dental Group (West Seneca) |
| Awards & Recognition | Bing Ads and HubSpot certifications |
National Dental Agencies That Work with New York Practices
These agencies aren’t based in New York, but they specialise in dental marketing and take on practices here remotely. They’re scored the same way as the local agencies above.
Since 2009, Portland-based Delmain has run a dental-only marketing program spanning dental SEO, AI search optimization, website design, Google Ads and Meta Ads, with a team of about 40 that has marketed more than 500 US dental practices. Their PatientPulse tool connects to Dentrix, Eaglesoft and Open Dental to show which campaigns actually fill chairs. The results are concrete: Cedar Village Dentistry grew annual collections from $1.4M to $4.2M, and Timberhill Dental went from about 12 to more than 80 new patients a month. A Google Premier Partner and Meta Business Partner rated 5.0 across 120 Google, Facebook and Yelp reviews, they suit practices that want growth they can measure.
Why Choose Delmain
- One dental client per city
- PatientPulse tool ties marketing to booked patients
- 500+ dental practices marketed
- Case study shows $28 cost per qualified lead
- Founder wrote the book From Search to Smile
What Dental Practices Say About Delmain
- 3 on review sites
- 6 on its website
- 9 from dental practices
Clients Most Often Praise
- More new patient bookings 6
- Clear reporting & honesty 2
- Understanding of dentistry 1
In ShortClients consistently cite measurable new-patient and collections growth and top keyword rankings.
Dr. Drue Pickens says the practice added about 200 patients over two years working with Delmain.
See it on designrush.comDr. Kurt Black reports new patients rising from about 12 per month to more than 80.
See it on designrush.comDr. Craig Spodak recommends Delmain as a dental marketing partner.
See it on designrush.comShow 6 more client reviews
- Dr. Ben Friberg says he gets 30-40% more patients per month on the same ad spend. Agency website
- Dr. Thomas Dooley credits Delmain with growth from $1.4M to $4.2M in annual collections. Agency website
- Dr. Rebekah Anderson attributes 30-40 new patients a month directly to Delmain's work. Agency website
- Dr. John Will says the practice moved from mid-pack to mostly #1 for its target keywords. Agency website
- Dr. Adam Jensen reports 30-40% year-over-year growth and tripled new patients since working with Delmain. Agency website
- Dr. Clint Martin says collections doubled year over year. Agency website
How the DSA Score Breaks Down
Points earned: 85.6 of 100 (profile 86 × 0.8 + client feedback 16.8). DSA Score: 97/100
Key Strengths
- Learns each practice's needs first and guides the website build at every step
- Builds bilingual or Spanish practice sites following WCAG accessibility practices
- Protects a practice's Google Ads budget from click fraud on treatment campaigns
- Practices own their domain, website and copy with full admin access
At a Glance
| Services | Dental SEO, Google, Meta and Microsoft Ads, dental websites, branding, reputation software, PatientPulse ROI tracking |
|---|---|
| Hourly Price Range | $140-$200/hr |
| Project Price Range | $1,000-$10,000 (DesignRush) |
| Top Clients | Atlanta Dental Spa, Spodak Dental Group, Union Dental Center, Brimfield Family Dentistry; no named NY client found |
| Awards & Recognition | Google Premier Partner, Meta Business Partner |
| Ratings We Checked | DesignRush 4.6 (3 reviews) · TechBehemoths 5.0 (5 reviews; page shows TechBehemoths and Google review labels) |
Since 2009, WEO Media, now known as WEO Marketly, has worked exclusively in dentistry, serving hundreds of general dentists, specialists and dental groups nationwide from Beaverton, Oregon. Their services cover dental websites, dental SEO, PPC, reputation management, social media, patient education videos, direct mail and 24/7 live chat that captures new-patient enquiries after hours. Nobel Biocare, Ormco, Burkhart and the California Dental Association endorse the agency, which has won the Cellerant Best of Class Technology Award four times, holds a 4.9 Google rating and keeps about 92% of clients each year. Online patient forms, HIPAA-compliant email and mostly month-to-month terms round out a highly practical offer.
Why Choose WEO Media (now WEO Marketly)
- Endorsed by Nobel Biocare, Ormco and the California Dental Association
- Keeps about 92% of clients each year
- Most services are month-to-month
- Won the Cellerant Best of Class award four times
- Plans cover both NYC and upstate markets
How the DSA Score Breaks Down
Points earned: 48 of 100 (profile 60 × 0.8 + client feedback 0). DSA Score: 90/100
Key Strengths
- Staffs 24/7 live chat to capture new-patient enquiries after hours
- Provides online patient forms so paperwork is done before the visit
- Offers HIPAA-compliant email for secure patient communication
- Adds online payments and credit card processing for practices
At a Glance
| Services | Dental websites, dental SEO, PPC, reputation management, social media, video and patient education videos, direct mail, 24/7 live chat |
|---|---|
| Hourly Price Range | $150-$210/hr |
| Project Price Range | Month-to-month; $3,000-$5,500/month |
| Top Clients | Hundreds of US dental practices; endorsed partner of Nobel Biocare and Ormco; no named NY client found |
| Awards & Recognition | 4x Cellerant Best of Class Technology Award |
PilotPractice
Tempe, AZ (shared office at 1325 Avenue of the Americas, Manhattan), New York
Every lead gets followed up by text and email through KloudMD, the in-house CRM PilotPractice includes free for marketing clients and connects to Dentrix, Eaglesoft and Open Dental. Working nationally from Tempe and Manhattan, the agency builds dental and oral surgery websites in about six weeks and runs SEO, Google and Meta Ads, call tracking, online booking and review requests. A Google Partner and Meta Business Partner rated 5.0 from 31 Google reviews, they serve clients such as Cosmetic Dental Studios in NYC and Urgent Dental Care. Results are reported as booked patients rather than clicks, and reviewers praise transparent updates and patient-friendly websites with stronger local SEO.
Why Choose PilotPractice
- Own CRM follows up every lead by text and email
- Links with Dentrix, Eaglesoft and Open Dental
- Websites under $5,000, built in about 6 weeks
- Named clients in NYC and upstate
- CRM included free for marketing clients
What Clients Say About PilotPractice
- 4 on Google
Clients Most Often Praise
- Dental website design 2
- Higher Google Maps & local rankings 1
- Clear reporting & honesty 1
In ShortMedical practice clients praise website builds, local SEO and Meta/Google Ads with clear, transparent communication.
Large ENT practice on the Mississippi Gulf Coast praises the website build and marketing and recommends the agency.
See it on designrush.comClient says the team built a professional, patient-friendly website and improved local SEO.
See it on designrush.comReviewer praises the team's Meta and Google Ads skills and transparent updates.
See it on designrush.comShow 1 more client review
- Ashley Taylor: After a bad previous agency, reviewer found the team talented and professional. Google, 17 October 2025
How the DSA Score Breaks Down
Points earned: 44.5 of 100 (profile 37 × 0.8 + client feedback 14.9). DSA Score: 89/100
Key Strengths
- Gives practices transparent updates on their Google and Meta Ads results
- Uses an AI receptionist to answer a practice's ad calls after hours and at weekends
- Reports results as booked patients rather than clicks or impressions
At a Glance
| Services | Dental and oral surgery websites, SEO, Google and Meta Ads, social media, email and SMS, KloudMD CRM, call tracking, online booking, review requests |
|---|---|
| Hourly Price Range | $150-$205/hr |
| Project Price Range | Websites under $5,000 one-time (agency site) |
| Top Clients | Dr. Victoria Veytsman (Cosmetic Dental Studios, NYC), Urgent Dental Care (Syracuse, Rochester, Buffalo and Bradenton, FL) |
| Awards & Recognition | Google Partner, Meta Business Partner |
| Ratings We Checked | Google 5.0 (31 reviews) |
Ratings, testimonials and figures on this page come from each agency’s public review profiles, Google reviews republished on directories, the agencies’ own websites and their published case studies, reviewed for the November 2026 rankings. We feature the client feedback that best shows each agency’s strengths, summarised in our own words; follow each link to see the original review profile. Contact each agency directly to confirm current pricing before signing a contract.
Dental SEO in New York: Frequently Asked Questions
How much does dental SEO cost in New York?
Manhattan and Brooklyn practices often need to spend well above the national $1,500 to $3,000 a month range, because implant and Invisalign keywords in the city are some of the most expensive in the country. Published retainers on our New York list start at $1,500 a month.
How do I stand out in Manhattan?
There can be several practices in one building. Evening and weekend hours, online booking, strong reviews and detailed treatment pages are what usually decide who gets the patient.
Should my practice have content in other languages?
In much of Brooklyn and Queens, yes. Patients search in Russian, Chinese, Spanish, Bengali and many other languages. Pages written for those communities help you reach patients competitors miss.
Is SEO worth it upstate?
Yes. Buffalo, Rochester, Syracuse and Albany have steady competition, and many rural areas have too few dentists. Practices in the North Country or Southern Tier often serve wide areas and benefit a lot from being easy to find.
How do I compete with DSOs in New York?
Focus on local presence and personal care. Steady reviews, real photos of your team and office, and clear information about who will treat the patient often win over bigger groups in the map results.
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